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2012 Top 10 Drug and Alcohol Rehab Blogs/Forums

This entry was posted in Addiction Treatment Marketing, Social Media and tagged drug rehab blogs, drug rehab forums, sober blogs on June 15, 2012 by admin.

2012 Top 10 Drug and Alcohol Rehab Blogs/Forums

This list that we have compiled is not an exact list and we probably are missing some very good blogs and would like you to add more centers in the comments section below but this is a start for the Top 10 Drug and Alcohol Rehab Blogs/Forums. The biggest criteria that we are measuring is the website traffic from Compete.com. Keep in mind that the traffic volumes being recorded also include the website traffic so it is impossible to segment only the blog traffic unless we have access to their Google Analytics. This report was recorded in June of 2012.

What is probably most interesting is that only 5 of the 10 are treatment centers and the other 5 are referral and internet marketing companies that are in the top 10 for drug rehab blogs.

#1) SoberRecovery.com is the powerhouse in the drug rehab industry of a blog/forum with a commanding lead of 180,000 unique monthly visitors. This site is constantly being updated with user content. The site is owned by Internet Brands, Inc. which has focus on other internet properties. This site is highly functional however not very attractive.

#2) ChooseHelp.com is in at 46,000 unique visits per month. Choose Help is independently owned by a web production marketing company called Martin Schoel Productions. Many of their Featured Facilities appear to be owned by CRC Health.

#3) TheFix.com 38,000 unique monthly visits is an up and coming presence in the Drug Rehab space. We think it is a kin to the TMZ of addiction. With more focus on Addiction instead of treatment and a snarky approach expect to see some growth over the next few years. This site has a tabloid paper type of feel to it.

#4) Treatment-Centers.net 34,000 unique monthly visits (Disclosure: Jim Peake author of this blog America In Rehab used to work there) is a distant third to Sober Recovery however has always been a strong contender in the drug rehab industry. Built on the Joomla platform there are many features and functions however the attractiveness factor has limitations with the platform.

#5) Narconon.org in at 28,000 unique visitors is arguably one of the biggest treatment centers operating in the USA. This site is in position #1 for treatment centers and the sites above are referral and publication type of sites.

#6) TheRecoveryPlace.net has 28,000 unique visitors is one of my favorite websites. This Florida Drug rehab is owned by The Elements owners of Promises.com. Expect to see big things from this group in the coming years.

#7) SoberForever.net is in at 11,000 unique visitors. This is the first site in this list that is a Non-Profit business. We can’t tell where they are located because they are hiding their Google Map. This blog resides on their subdomain on their main domain.

#8) SoberLiving.com comes in at 12,000 unique visits. Sober Living is a division of CRC Health one of the largest Drug Rehab Operators and Methadone Clinics in the USA.

#9 Sobernexus.com comes in at 9,000 unique visits per month. It appears that SobnerNexus is owned by people in the real estate marketing industry and is solely a referral site for treatment centers and sober living facilities.

#10) CirqueLodge.com comes in at 5,800 unique visits per month. An independent luxury drug rehab based in Utah caters to the affluent and the celebrities. Bruce Clay is their current SEO company.

Online Video Communication for Addiction Treatment Centers

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This entry was posted in Addiction Treatment Marketing, Online Video, Treatment Center Lead Generation and tagged Video Marketing on June 12, 2012 by admin.

In this video I have cued it up to share with you the importance of video human communication. Just 7% of human communication is through the actual words and 93% of human communication is NON VERBAL, body language to be specific.

If we are going to tell a compelling story with our addiction treatment center then we really have to use video. Video can be our USP. Many centers are still not using video and some of the ones that are aren’t even doing it well. If we are going to use video we might as well do it well. As you can see in the above clip 93% of communication is NON VERBAL so this is why is it so important that we use video in allowing the families to meet our staff and listen to our alumni who have been through our treatment center.

Consumer Reports to Publish a Treatment Center Guide?

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This entry was posted in Addiction Treatment Marketing, Addiction Treatment Statistics, Management Consulting Treatment Centers, Treatment Center Lead Generation and tagged consumer reports treatment guide, treatment center locator on May 23, 2012 by admin.

I heard a rumor that Consumer Reports will be publishing a treatment center guide. This could get interesting pretty fast. The government, Substance Abuse Mental Health Services Administration (SAMHSA) already publishes a comprehensive directory or a treatment center locator.

There are a few other treatment center directories that provide some good information on the treatment centers however both with SAMHSA and the Treatment Directories really don’t carry the same authority as does Consumer Reports. That said, I’m surprised that HealthGrades or some other authority in the space like Psychology Today has not ventured into our field to start ranking centers.

Knowing what I know I would much rather see what the consumers are saying on something like a Google Places Page like this one. I do not think Consumer Reports has much experience in the addiction field if any.

Hiring Addiction Treatment Counselors – Link Building SEO

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This entry was posted in Addiction Treatment Marketing, Management Consulting Treatment Centers, SEO for Treatment Centers, Treatment Center Lead Generation and tagged Addiction Treatment, Certified Mental Health Professional, CMHP, Drug Addiction Treatment, link building on April 14, 2012 by admin.

Here is an idea for link building from a different perspective. If you are hiring Certified Mental Health Professional’s i.e.CMHP’s you want to make sure that they are open to writing, are good at it and if writing is not their thing make sure they will allow themselves to be video taped.

In my experience in working with drug addiction treatment centers one of the best ways to generate new business is through the internet. What the Internet requires is content. The users want quality content. The families seeking addiction treatment do research, a lot of it. The more high quality information that you can put on your website the more likely it will be found.

The problem for many addiction treatment centers is that their Certified Mental Health Professional’s or addiction treatment counselors find themselves too busy too either write or talk about their craft. The treatment centers that have C.M.H.P.’s who write and are willing to be in videos can have a significant advantage with their marketing if they are willing to publish this information on their websites. As a matter of fact if I owned a treatment center I would make it mandatory for every CMHP or addiction treatment counselor to write at least 1 article per week and publish at least 1 video per week for the website.

If you customers are passionate about your content they will share it. If they share it you get links. If you get other websites and social media sites linking to you, Google likes this. If Google likes this then they will push up your SEO rankings. If this happens you will see more traffic on your website. If you see more traffic on your website you will get more phone calls. If you get more phone calls you will see more business in your addiction treatment center. If this happens you don’t have to pay as much money to addiction treatment marketing consultants to help you with your SEO and lead generation.

Once you get a system down for publishing this type of content it is like brushing your teeth once per day, it is no big deal. Not only will Google like this but your customers will like it even more. I often hear that customers say “you’re that guy in the videos!” And when you say “yes” it is like an instant creditably connection, which is TRUST, which is what brings in customers in every business. You already know what their problems are but they don’t know you, unless they have met you on the website videos.

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