Addiction Treatment Online Marketing Strategy
When it comes to marketing online for an addiction treatment center, one of the primary objectives is developing a distinct voice throughout all digital representations of your business. It doesn’t happen overnight, but eventually you’ll need to unify your treatment center’s message across multiple channels, from your website and social media profiles to your presence in online directories and more.
An addiction treatment online marketing strategy needs to be deliberate and well-thought-out, allowing for tweaks to be made along the journey as you regularly measure what’s working and what’s not. America in Rehab helps treatment centers across the country develop strategic online marketing plans, a process which includes identifying objectives and measuring results.
Matching Your Website Strategy with Your Blog, Social Media and More
A prospective client may be interacting with your online content on various platforms before making a final decision on whether to call your treatment center for help. They may have checked out your Facebook and Twitter profiles and then read reviews of your rehab center on Yelp all before even landing on your website.
A treatment center with a poor marketing plan may come across very different on social media than it does on its own website. Even the blog portion of the website may read like it’s from a totally different business than the one behind the rest of the site. This happens when a treatment center has a haphazard online marketing plan – or no plan at all.
When it comes to online marketing, your rehab center needs to have its website strategy match that of your blog, social media profiles, and organic and pay-per-click (PPC) strategies. The images, word choice, tone of writing and more all need to look like they’re coming from the same source, no matter the platform. For example, an addiction treatment center with that produces uplifting, valuable social media content but has a dry, disinteresting website will lose out on the opportunity to convert social media fans into clients.
Show online users that your treatment center has its stuff together by coordinating all digital representations of your rehab business. For starters, have you chosen site-wide keywords that you want to rank for? How do you best describe the nature of your business: Is it addiction treatment? Drug rehab? Holistic healing? Whichever term you choose, make sure you’re consistent with it across all pages of your website, along with on your blog, social media profiles, etc. This is one strategy that will start to tie together all of your online marketing assets.
What Are Hashtags?
Using hashtags on social media shouldn’t be a free-for-all when coming from a reputable business. When posting to your social accounts, hashtags should be used sensibly. In some cases, no hashtags may be better than any at all – especially if the ones you considered using are vague, poorly targeted, unprofessional or too plentiful.
Hashtags always begin with a pound (#) sign and then a topic consisting of one to four words joined together. These clickable items give your posts a chance at being seen by a larger audience and/or connecting several of your posts together as part of a larger campaign.
On Twitter, you should do a quick search on hashtags you’re considering using and see which ones generate frequent activity. You should try to pick a hashtag or two to post with often, such as every time you promote a new blog post, and then aim to become an expert within that niche.
Pinterest hashtags work differently, where it’s best to use customized, unique phrases. If Pinterest users come across a post they like of yours, they can click on your hashtag to find related pins you’ve published prior.
Instagram lets you use practically as many hashtags as you’d like. You don’t have to be quite as strategic as you do on Twitter and Pinterest, but using too many hashtags on Instagram can look a little amateurish, especially when done by a business. Before posting, you’ll benefit from doing a quick search on a potential hashtag to see if it’s worth using on your photo or video post.
When and how you use hashtags should be a critical component of your overall social media marketing strategy. As you’ve seen, the strategy is a little different for each social platform. If you’re not sure if you’re abiding by best practices or if you don’t have the time or resources to build a focused social media plan, get in touch with the addiction treatment marketing experts at America in Rehab.
Why Should I Categorize and Tag My Blog Posts?
Blog tag and category pages are not indexed by Google, meaning they can never rank on the search engine, so you may be asking why you should give your blog posts tags and categories at all.
The reason is, like almost everything associated with your addiction treatment website, it’s all about the user. If a reader finds a post of yours particularly valuable, he or she may want to check out similar posts your company has published. Tagging and categorizing each post gives the reader a chance to visit additional, related blog pages on your site, thus increasing page views and time on site. That never hurts, does it?
In the end, adding tags and categories to blog posts makes for a better user experience, which should be one of the main goals of your addiction treatment website. Whether Google indexes the individual pages that belong to those categories and tags should be of no consequence. Just be sure to not overdo it with the number of tags and categories per post. Using too many will likely discourage the reader from discovering more of your content.
Should I Make Separate Pages for PPC?
Whether you choose to make a separate page for a pay-per-click campaign or just use a regular treatment or program page, the content you feature should be airtight and focused on a specific call to action. A keyword must be targeted in either case, and your content needs to consistently maintain relevance for the user who searched that topic.
Creating a landing page specifically for PPC that’s not a part of the website’s normal navigation gives you the opportunity to do a multitude of actions. You could include information from various other pages on the site in order to paint one broader picture. You could make it less technical than the rest of the site, using more creative freedom in ways that will help the reader visualize what visiting your treatment center will be like.
Having a separate page also is easier to track, since there is only one way for visitors to land there. If you use a regular program or treatment page in a PPC campaign, it takes a little work to identify who came in from the website’s navigation and who clicked on the Google ad you placed. Whether creating a separate page for PPC or using one of your navigation pages, make sure the content is optimized, engaging and ready to drive the user to your targeted call to action.
Enlist an Expert Rehab Marketing Team: