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Rehab Marketing 101: How to Get Clients to Your Facility

This entry was posted in Addiction Treatment Marketing on by .

Three people gathered around a laptop, engrossed in what's on the screen.

Drug Rehab Marketing Since 2008

Have you been looking to get more clients into your addiction treatment center? Are you having trouble keeping your beds filled?

Addiction recovery centers are invaluable. They lifetime value add in the world, saving people’s lives from the cycle of substance use, as well as bringing families back together. However, in order to keep your recovery center afloat, you need a steady stream of income.   You must be profitable in order to help people.

Partnering with a marketing team that specializes in the addiction treatment space can significantly help the business side of your rehab facility. Not only will you be able to spread your message further, but also you get to help more people.

Let’s delve further into rehab marketing and how to bring more clients to your facility.

What is Drug Rehab Marketing, Exactly?

Rehab marketing is a specialized form of marketing that promotes addiction treatment centers. It involves a range of strategies, including search engine optimization (SEO), social media advertising, paid advertising and link building with directories.

Here at America In Rehab, we recognize that ‘rehab marketing’ doesn’t always sit well with people. But keep in mind that marketing your treatment center isn’t about getting more sales and earning more profits. Instead, it’s the only way to connect with people who need your services.

More than 20 million people live with substance use disorder, yet only 10 percent get the help they need. There are a number of barriers to accessing treatment, but two of the biggest are not recognizing the addiction and not knowing where to go for help. Fortunately, marketing your drug rehab can tackle both of these problems.

Elements of a Successful Rehab Marketing Strategy

The goal of your marketing strategy should be to connect with people on an emotional level and educate them on how your services can help them overcome substance use. Here are the main elements of a successful marketing strategy for your recovery center:

Drug Rehab Traditional and Local SEO

Search engines are designed to direct people to valuable information, which is why they seek out the most relevant and highest quality results for people searching. The top three search results get between 50 and 60 percent of clicks, so you want to strive for this position.

So how can you increase the chances of your content landing in the top three spots of the search results? By providing valuable content that includes good keywords and quality links. It does take time for content marketing to produce results, but the effort is worth it.

It’s important to have a mix of both traditional SEO and local SEO. Traditional SEO focuses on improving the visibility of your website on a national or global level, whereas local SEO improves visibility in local search rankings. This can help people who want to get help in your area find your facility more easily.

Drug Rehab Social media

With drug rehab social media, the goal is to build a strong community that positions your recovery center as an authority. Using social media platforms like Facebook and Instagram, you can keep people engaged, stay in touch with alumni, announce alumni events and offer resources for recovery.

Additionally, your social media pages drive traffic to your website because you can post links to your blog. If your posts are shared, even more people will see them. You can also use social media to share resources from other sites so that you can build relationships and show followers that you are committed to providing valuable information.

Drug Rehab Pay per click (PPC)

Since it does take time for SEO to work, pay per click (PPC) campaigns are a great way to fill in the gap. These campaigns can be expensive, but you have control over how much you want to spend. And, since they are extremely targeted, you are paying for qualified leads.

With PPC ads, you bid for specific keywords and a certain position on the search rankings. For example, if you bid on “holistic drug rehab,” your website will appear at the top of the search results, even above the organic results. However, once you stop paying, you will lose this spot.

How many negative keywords do you have?  We have 1,000’s of negative keyword because you don’t want to pay for Medicaid if you are not accepting Medicaid.  You also don’t want to pay for Free Drug Rehab if you are not providing free drug rehab.

Drug Rehab Content Creation

As mentioned earlier, you need quality content to drive people to your website, educate them on addiction and position yourself as an authority. This is a continuous job, as you must add new content and update it regularly. The addiction treatment space changes often, so it’s important that you’re aware of the latest research, the correct vocabulary to use and so forth.

When you have high quality content on your website, you’re able to share this content across various channels for more exposure. You can also bring more traffic to your website, helping you build more connections and increase visibility in the search rankings.

While there are additional ways to market your recovery center, these are the main predictors of a successful rehab marketing strategy.

Heads in Beds. Save More Lives

America In Rehab is a marketing and management consulting team that specializes in generating leads and admissions for addiction treatment centers all over the country. We know that they are doing great work and we are here to help. Our team accomplishes this through various marketing strategies as well as a firm understanding of their target market. To speak with our team and learn more about how we can help you reach more people in need of care, contact America In Rehab today.

Successful Medical Billing for Addiction Treatment Centers

Rehab Billing Starts With Workflow Optimization

The easier your workflow stabilizes, the less resistance and less vulnerable a patient feels and the less stress a patient feels the more comfortable your staff feels and then they can focus on the actual task set at hand. Your patients benefit directly and indirectly to systematic approaches and organization, reinforcing confidence in your office as a whole. When physicians are more checks and balances driven, your staff experiences less bottlenecks, and or interruptions and realizes more productivity through out the day.

Workflow optimization relies heavily on staff, patient, executive and physician engagement. We already outlined documentation to help by inducing thought provoking subjects to increase and optimize workflows

Here are the big Five Q’S to ask to get your workflow in order:

1. Are drug rehab tasks and documentation for staff clearly defined and do they understand the objectives?

It is truly vital to have a system of checks and balances that everyone of your staff members follows and adheres to on a daily basis. When multiple staff members are responsible for multiple tasks and all of them just fill in the gaps for each other bottlenecks are created and workflow efficiencies decrease.

2. Double work without double output! Are tasks being done twice or three times or more?

Ever heard of measure twice cut once. Well that same principle applies even to the drug rehabilitation space. We find that a lot of times when we revamp workflows for clients that the common statement is made and that is “the patient already gave that information to the other doctor or nurse etc etc”. Isolating a clear client journey from assessment to alumni is key and breaking the cycle of addiction starts by breaking the facilities bad habits of redundancy and disorganized ways of treating clients. How hard is it to build a wireframe of your optimal client journey through your program and stick to it.

3. Schedule of events, do you follow?

Do, Delegate, Delete does your practice schedule, input data and check off that is the question if not we have built that training into our system and its free and ready for you to take advantage of.

4. Does your addiction treatment center have issues communicating with patients and staff?

“Can you hear me now?”  Without good communication it is game over for your workflow. This is actually a complete wireframe that we build in salesforce and we have the guides and experience to install that into any practice, in fact if your outsourcing your billing or if your handling your billing in house this is mandatory. Each person who is employed with your practice from physicians to the secretary should have access to your workflow forum to fill in communication error gaps. Don’t have a workflow forum don’t worry they are free and easy to set up.

5. Did staff get properly trained on the technology or systems operation?

Yes, drug rehab EHR’s CRM’s and EMR’s are great for workflow and communication and without them you will burn countless employee hours and money. However, you know what burns more time and money? Using them wrong or not using them to their full potential. Let us train you on and your team on best practices in any and all system administration.



If your rehab is only getting $0.25 – $0.30 cents on reimbursements from what you are invoicing to the insurance companies you have a problem that needs to be addressed and fixed right away.  We can assist you in fixing this problem in a matter of a few weeks.  Call us now.

Addiction Treatment Center Amenities – Set Yourself Apart

This entry was posted in Addiction Treatment Marketing on by .

Two common ailments of alcoholics and drug addicts are pain and anxiety.  If you have not already learned there is a new therapy/treatment that can help people reduce their pain and anxiety called “floatation therapy.”  The concept is simple.  Hop into a “pod” that has 10” of water loaded with Epsom salt and some hydrogen peroxide and surrender to all sensory inputs and relax for 90 minutes.  Each flotation room was sound proof.

Addiction treatment centers are always trying to provide different amenities to set themselves apart.  Some examples are: yoga, pet-friendly, equine therapy, massage, sauna, aroma therapy, acupuncture, neurofeedback to name a few.  Some might have better results than others. So far, we have not found many of the amenities covered by insurance.  All that said Flotation Therapy might be just the ticket for many people seeking addiction treatment for their anxiety and pain management.

You will be able to focus on your breathing and begin meditation while literally floating in the universe with all of your muscles completely relaxed, unlike being in the ocean.  It is similar to being in the ocean but 1,000% more relaxing and you are literally floating in only 10” of water/salt.  The room had lights that turned off once you went into the pod.  If you got out of the pod the lights automatically turned on.  There was a light button inside the pod as well.

We visited FLOAT8 Wellness Lounge in Deerfield Beach Florida for our first float experience.  We met owners Matt & Destiny Beck who were extremely kind and helpful in sharing their hospitality and knowledge with the Floatation experience.

There are showers in each pod room.  Ear plugs were provided so the water and salt did not enter the ears as well as the ability not to hear outside distractions.  The pod door easily lifts open.  For those who are claustrophobic you can leave the pod door open a few inches and never close it.

The author only lasted 30 minutes of the 90 allotted for the experience because he has Psoriasis and the salt irritated the skin but the other 2 participants lasted all 90 minutes and came out completed refreshed and relaxed.  Our recommendation for many of the addiction treatment centers within a 30 minute drive from Deerfield Beach is to schedule some time with Matt and Destiny and work out a group rate for your drug rehab and test it out.  We feel even though there might be an added expense the rehab can pass the expense back to the patient.

Maybe at some point the Flotation Tank Association can work with the insurance companies to get CPT Codes so they can bill third party insurance companies for their services.  It might be a stretch but it is something worth exploring so that the potential growth could be explosive for the Flotation Therapy Industry.

Different Types of Drug Rehab Treatment Leads – Not All Leads are Equal

This entry was posted in Treatment Center Lead Generation on by .

With so many addiction treatment centers in the marketplace all competing for paying customers you can easily figure out that finding and landing a paying client is a big deal. We will attempt to share with you some of the different types of drug rehab leads and which ones tend to be higher quality than others and why.

Bought Drug Rehab Leads – Fast and Expensive

Bought drug rehab leads can come in many different forms. For example, they can be “internet leads” coming from referral websites often times directory sites. They can be SEO or PPC leads. They can also come from radio and television advertisements. The good news about these leads is they are plentiful. The bad news is they are typically generic. The caller knows nothing about your addiction treatment facility or clinic. This requires the admissions person or the call center to try and convince the caller that their rehab is the best place for the caller. The biggest problem with many radio and television leads are the callers are tire kickers and are making an impulse call vs. doing research and actually learning the best facility for loved one who is an addict.

Even a bigger problem for bought leads is the cost. They are expensive. The calls can come with something called “buffers.” Buffers are time slots like 30 seconds, 60 seconds or 120 seconds. Basically, the idea is the admissions person has up to 30 or 120 seconds to qualify the caller to see if they have insurance or the ability to self-pay for their treatment. The longer the buffer the more expensive the call or the lead. Expect to pay $50 -$250 per call.

Drug Rehab PPC Leads – Google, Bing and Facebook Pay Per Click Leads

Here is another group of leads that can provide the addiction treatment center with “instant gratification” in the leads department. It is easy to turn on PPC leads and get the phone ringing in a matter of days. If you don’t know what you are doing it will cost you a small fortune. These leads are bought on a pay per click basis, not on a pay per call basis. If a Google user clicks on your ad it can cost your rehab $5 – $125 per CLICK! This not even a lead or a call to your rehab. Google reshuffled the deck in 2017 by limiting the inventory and the keyword volume that rehabs can purchase since so many rehabs and affiliates were engaging in deceptive practices in trying to gain new clients. Expect to pay $50 to $500 per call. (We’ve even seen some inept rehabs pay $1,000’s per call).

Drug Rehab SEO Leads –Best Quality Leads and Hardest to Come By

SEO is Search Engine Optimization and SEO is the “long game.” In other words, SEO is all about creating digital assets on the website. Assets like infographics, videos, e-books, white papers in-depth blog posts interactive quizzes and more. These digital assets add value to the website. These assets tend to be “evergreen” content. Meaning, content created today will generate calls tomorrow and into the next several years. You know you are really good at SEO content when other people share your content organically on the social networks. Expect to pay $5 – $100 per lead or call and there are literally hundreds of factors that will play into the costs.

Drug Rehab Chat Calls and Leads – Largest Growing Drug Rehab Lead Category

Chat leads are excellent for engaging the website visitor without asking them for a large commitment like a phone call or filling out a web form. Chat leads can be just as valuable as SEO leads because the drug rehab can collect a lot of information to take the prospect to the next step. The key here is to man the chat on the website. You can do this inhouse or outsource. Either way you need someone with a good script or experience to help the user to the next phase. Expect to pay somewhere similar to the SEO leads.

Drug Rehab E-Mail Leads – Super High-Quality Leads

Multi-Channel marketing includes email leads. All great marketing programs generate leads / calls customers from multiple different channels. Some channels are better than others however just like an investment portfolio you want a strong blend of leads coming in from multiple different sources. When a family or an addict signs up for your email list they are instilling trust in your company and your brand. They may not actually be in buying mode along their journey but in research mode first. However, when the email lands at the right time and there have been multiple different touch points with the family when they do make the call it tends to be the call that is a VOB or an admission call. Hard to put a cost per lead on email leads. The point here is if your are driving traffic to your website you want to list build and capture those names and email’s.

Drug Rehab Social Media Leads – Social Media the Untapped Lead Honey Pot

Generating leads on social media can be more art than science. We are seeing a lot of success with Facebook groups and Facebook pages. Some of these groups and pages can go viral and it is important that you have a marketing automation and CRM program in place to manage the volume. In all cases trust is the single biggest factor in getting people to raise their hand and ask for help from your rehab, especially on the social networks. The social networks also help in terms of SEO rankings as well. Google is paying attention to the number of followers, quality of friends, likes, shares etc. Expect costs per leads to run anywhere between $10 – $75 per lead in the social media category.

Drug Rehab Referral Leads Are the Gold Standard

Getting leads in from alumni, interventionists, board addiction psychiatrists, other treatment centers are the absolute best because they are basically WOM or word of mouth. It is very hard to put a price on the leads because it can take years or development to build the relationships. So, if you are going to hire a sales person make sure that they do have these relationships already in place.

Bottom Line For Drug Rehab Leads – Make Sure Your Business is Capitalized

Invest in building a “lead generating engine” for your drug rehab vs. paying for or buying leads. Building a multi-channel marketing effort with SEO, Social Media, Chat, Email and referrals is the smartest way to feed your business consistent revenue on an ongoing basis akin to teaching a man to fish. At the same time building a lead engine takes time and is not done overnight and can sometimes take a year or more to really crank up the volume.

Brief Overview on Drug Rehab and Treatment Center Marketing

This entry was posted in Addiction Treatment Marketing on by .

When the drug rehab and treatment center market seek to fill beds and fanny’s in seats in their IOP’s they know that their paying customers can have insurance reimburse at lucrative rates. If you are going in for a heart bypass operation you typically don’t have a lot of time to get a referral from a friend or your local physician because a bypass can be an emergency situation. When it comes to addiction treatment and selecting a drug rehab people tend to do their own online research and reach out to friends, doctors, interventionists, clergy, hospitals, etc. While in some situations there may be a sense of urgency there are typically a few days to decide where to go for treatment.

Drug Rehab Local Search Campaigns – Where Do Addicts and Their Families Search for Drug Treatment Centers?

If it is a first-time situation for treatment, families will look close to home. If this is the case then the treatment center really wants to make sure that they have a local search campaign that is strong and robust. For example, one of the most powerful links you can have is a Google Map. Why? Because Google Maps come up after Google Paid Search results. For example, if you do a search for Drug Rehab Marblehead you will see our sister website Addiction-Rep. This is valuable real estate.

This Google Map location should be where you get many of your calls off of the internet. It should be your strongest call volume organically unless you are buying paid traffic or unless you live in a small town without a traffic light.

Drug Rehab NAP – Name Address Phone Campaigns Building Trust with Google
Local search campaigns dovetail with NAP Campaigns. For example, there are many directory types of websites that are also trying to rank with Google. In order to have creditability with Google your listings must all be exactly the same. You want your address to read 123 Main Street, Suite #211, Anytown, NY 10036 vs. 123 Main St., STE 211, Anytown, NY 10036. To a computer these are two different addresses. We have taken the NAP to a whole new level in the drug rehab industry by listing many of the addiction treatment directories that you can build out your NAP listings on. The more listings you are on with consistent addresses the chances are they will help increase your overall page rankings.

SEO Building Drug Rehab Assets that Pay Dividends Now and into the Next Several Years

What we have been describing above is partially what we call “asset building” however we really aren’t adding a lot of valuable content. You will want to build content on your website that is valuable enough that other people will want to share. If the content is valuable Google will find it and if Google likes it they will make it available by indexing it in their search results for others to find. When we talk about assets we are talking about the following:

  1. E-Books
  2. Whitepapers
  3. Infographics
  4. Educational Videos
  5. Well written blog posts
  6. Presentations
  7. Etc.

What is SEO? SEO is an all-encompassing word and can mean a lot of things to a lot of different people. To us it means getting found on Google without having to pay for the click. (At the end of the day you are paying someone either inhouse or outside your organization to create content so there is still an indirect cost per click). The advantage of creating content for your business is you are creating an asset that will deliver website visits for the foreseeable future and if this occurs you will get phone calls from people seeking addiction treatment.

Smart Drug Rehab Marketing is Multi-Channel Marketing

As any investment advisor will tell you it is smart to balance out your investment portfolio and not bet heavy on a couple of stocks or mutual funds. The same can be true of picking your ad sources for your drug rehab. Ideally you want calls/leads coming in from multiple different channels. Let’s put them in 3 groups:

  1. Online/Offline Channel
  2. Paid Channel
  3. Referrals Channel

In the online and offline world, you can get leads from SEO, PPC, E-mail, NAP, Local Search, Social Media, Television, Radio, Newspapers and more. If you are getting TV, Radio and Newspapers we are assuming you are getting “free press,” in these “ad sources.” While they are not really ads they are driving traffic to your website and your call center.

On the paid channel you can get traffic and leads from both online and offline. You can buy ads on Facebook, Google and Bing for example. You can also by ads on television, radio, outdoor and newspapers for example. Buying paid ads are a smart way to go when your census starts to falter and you need to throttle up the activity and the calls into the call center.

On the referral side of the equation you can get a number of referrals from several different sources. It is recommended if you have sales people that they are compensated via W-2 on a salary basis. Also having referrals come in from interventionists, psychiatrists, lawyers, doctors, hospitals, clergy, other treatment centers, sober living houses is another great way to keep the beds full. Just be careful and make sure you consultant an attorney who is familiar with the patient brokering laws in your state of operation when it comes to compensating your referral partners.