Tag Archives: Adwords

Amateur vs. Professional PPC in Drug Rehab

In my experience I can say that PPC is definitely the closest thing to instant gratification in the addiction treatment marketing business. PPC can generate fresh drug rehab phone calls in a matter of 24-48 hours if you have a budget to run Google PPC traffic at your website.

The challenge is drug rehab PPC is expensive. It is in the stratosphere like insurance and mortgages in Google Adwords. I have seen cost per clicks go from $75 – $150 per click in the drug rehab space.

If you are going to engage Google and Bing in a serious PPC campaign then you must know what you are doing or else I would suggest that you are completely throwing your money away. The reason I say this is because people do know what they are doing in this drug rehab PPC vertical and if you don’t you will be out gunned.

For example, one of the challenges we have in the treatment center marketing space is we get a lot of dead beat calls from people who have no money or are social security. These people are looking for *free rehab,* and they type into Google “free drug treatment” or “scholarship drug treatment.” The problem for many private centers is they cannot take clients unless they have cash money or PPO insurance.

A good amateur PPC guy will put some negative keywords into their PPC campaign like -free drug rehab center or -stated funded addiction treatment. It takes time to build these negative keyword lists.

We as professional drug rehab PPC providers have 10’s of thousands of negative keywords just in the drug rehab industry alone. What this means for you is your will get far less calls from broke prospects. The down side is you have to pay us a percentage of the Google and Bing PPC spend. The upside is your money spent will generate a return for you and will not be an experiment.

The other advantage of using drug rehab PPC professionals is we have a team of qualified people who will build your campaigns who know buying keywords and know how to write ads that get clicks. This deep experience and knowledge will help a lot. At the same time this is not a part time job for us, it is full time and if you are going to spend any kind of budget in Google you must a lot a full time team to the efforts.

What if you get a lot of calls from your PPC campaigns? What if those calls are costing a small fortune how will you know which ad groups produce admissions and which ones do not? A good professional team will assist you in this area.

Lastly, most amateurs don’t know the first thing about call tracking or call scoring which is absolutely critical is making any drug rehab SEO and PPC campaign a success. If you don’t have this dialed in you can kiss your money good bye and help Google’s stock price soar.

Adwords Blame Game

After coming back from the West Coast Symposium and NAATP one of the things that came to light was the blame game. Treatment Centers blaming other treatment centers for their internet practices like buying keywords on their branded names, which is legal according to Google. I can buy a Google Adwords keyphrase that has the name of another treatment center. What I can’t do is use their NAME in my Google Adwords Ad. (In most cases)

So let’s set the record straight. Stop blaming and start learning. I picked two keywords “beachside” and “mountainside” since they are both descriptive and could both appeal to a treatment center customer. When I punch them into Google you will notice Promises.com comes up first on the example below.

Why? Because they bought the keyphrase Treatment Center. They did not buy the name Beachside Treatment Center. Notice how Google highlights the two words Treatment Center. If you don’t like this practice call Google and complain to them and stop blaming and accusing. They set the rules, Promises or any other paid Google Adwords treatment center does not.
Now if you really want to have some fun type into Google Jo Blow Treatment Center, or better yet Cancer Treatment Center. What do you get? Do you get SOMEONE trying to rippoff their names? Hell no!

The same thing happened to Apple.  They bought the keyphrase Games and Apps and their PPC ad showed up for Sex Game Apps!