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New Addiction Bill Passed In Maine – What Does It Mean?

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This entry was posted in Industry News and tagged on by .

Drugs And Money-New Addiction Bill Passed In MaineIn January, the Maine House and Senate passed a groundbreaking bill to tackle the epidemic of drug overdoses and addiction in the state.

How The $3.7M For Addiction Treatment And Overdose Is Divided

While the bill establishes that $1.2 million will fund 10 positions for drug investigators in the Maine Drug Enforcement Agency, more attention is being focused on the fact that $2.5 million will specifically target addiction treatment, with $900,000 being used to establish and operate a drug detoxification within the state. Additional funds will be used to fund projects operated by jails and local police departments to connect drug users with treatment and recovery programs as an alternative to incarceration.

The $2.5 million in the bill earmarked for addiction treatment will be drawn directly from the Medical Uses of Marijuana Fund, which is funded from fees charged to medical marijuana dispensaries and state-licensed caregivers. These funds are certainly making many within the addiction treatment industry to take notice.

Critics Of Maine’s Addiction Bill

Although the bill had bipartisan support, there has been criticism over certain elements of it. Some believe that Maine’s addiction problem is far greater than many realize. Thus, the amount provided in the bill will not be sufficient to make a substantial dent in the growing problem. Others have complained that the bill contains no specific funding to expand medication-assisted treatment using drugs like methadone and buprenorphine. Because many believe that medication-assisted treatment is the most effective option for addicts, this “oversight” in the bill has created substantial controversy with some within the addiction community.

What Still Needs To Be Done

While Maine is taking proactive steps to address the devastating effects of drugs within their state, other fundamental steps need to be taken there and throughout the United States. These include:

  • Doctor-Maine’s Addiction Bill-Online Drug Rehab MarketersIncreasing evidence-based prevention and education within schools.
  • The development of more recovery support systems in local communities.
  • Help individuals in recovery reclaim their lives after addiction by assisting them in finding education and/or employment opportunities.
  • Address issues that create an unhealthy stigma for those who suffer from addiction.
  • Ongoing efforts to identify and fill holes in getting addicts the help they need.

Stay Updated On The Latest News Affecting Addiction Treatment Providers

Expert Online Drug Rehab Marketers

Only time will tell whether or not the addiction bill passed in Maine will generate more exposure for the problem of drug addiction. To stay on top of the latest news and information affecting your treatment center and to get the support you need with expertly-designed, industry-specific marketing, call America in Rehab today. Our expert online drug rehab marketers are some of the industry’s best. Call us today!

Learn More About Our Rehab Marketing Team

Why Is Addiction Treatment A Hot Investment In America?

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Why Addiction Is A Hot Investment In AmericaWith the recent financial backing of addiction recovery treatment provider, Recovery Centers of America, by a New York private equity firm, investors are realizing that there are big opportunities in one of healthcare’s fastest growing sectors – addiction treatment.

Why the new infusion of capital into this industry?

Why Addiction Treatment Is One Of Healthcare’s Fastest Growing Investment Sectors In America

There are several key reasons that have made investing in addiction treatment facilities so favorable.

Changes To Policies

First, federal policy changes have made addiction treatment more accessible. The Mental Health Parity and Addiction Equity Act and the Affordable Care Act have been slow to take effect, but many more people now have the insurance coverage they need to obtain addiction recovery services.

Lack Of Resources

The second reason why addiction is shaping up to be a strong investment in many parts of the U.S., is the current shortage of facilities for those with mental illnesses. Despite the fact that the disease is prevalent in both men and women of all ages and that it impacts families, community safety, workforce productivity and school dropout rates, there has not been enough funding to support those in need of services.

Growing Need

Industry experts estimate that eight to 10 percent of Americans could be classified as either addicts or alcoholics. The economic impact of untreated addiction is substantial. Many calculate that $700 billion is spent on issues related to addiction, such as crime, health costs and reduced productivity. What is even more startling is that nine out of ten addicts or alcoholics do not receive treatment. As more individuals get access to the care they need, the demand for addiction treatment is expected to grow quickly.

More Acceptance

While addiction is still considered somewhat of a taboo subject, it is slowly becoming more acceptable to discuss as more people learn that it is a mental illness that requires treatment and not just a character flaw. Through awareness campaigns and more advertising by addiction treatment providers, the general public will gain greater understanding of addiction and will be more likely to get help when they need it. With the new investment capital, Recovery Centers of America are rolling out a $20 million a year ad campaign to promote their 18 treatment centers.

Why Is Addiction A Hot Investment In America

Build Awareness For Your Addiction Treatment Center

As more addiction treatment providers invest in advertising and other forms of outbound marketing, competition will become increasingly fierce to attract new clients. Having an industry-specific marketing team on your side is the best strategy for staying competitive in this rapidly-evolving industry.

Call America in Rehab today to learn more about specialized strategies for your addiction treatment center.

How To Use Videos To Increase The Visibility Of Your Rehab

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This entry was posted in Online Video and tagged on by .

Along with other forms of online content, video is now used more than ever by drug addiction treatment centers who want to communicate their message of offering quality treatment to individuals struggling with addiction.

Yet, online video for drug addiction treatment centers is unique in the sense that it has the ability to bring the story of addiction and recovery to life. Because addiction treatment marketing is about sharing a message with someone who is vulnerable, as well as their loved ones, the one-on-one connection that a video delivers can be extremely valuable.Using-Videos-to-Increase-the-Visibility-of-Your-Rehab

Don’t Forget Other Forms Of Content

Other forms of content, such as the pages on your website, including blog posts, as well as social media posts on your social platforms are also beneficial and shouldn’t be forsaken just for developing a YouTube channel.

However, robust videos which include compelling stories of clients sharing their testimonials of recovery, should be an important part of a comprehensive marketing plan that helps individuals develop a comfort level with your drug addiction treatment center and the clients you help.

Using Videos To Increase The Visibility Of Your Rehab

Justifying The Cost Of Video

There are many recovery centers that choose not to create videos because of the cost. Yes, they are more costly than simply writing a blog post. However, they also offer a tremendous impact, in terms of both generating traffic to your site and converting site visitors into clients. It’s simply a fact that videos rank higher on search engines than static images or written content.

Getting The Most ROI On Your Online Drug Rehab Video

Whether you choose to create your own video or you work with a provider of online drug rehab video services, there are some best practices to consider.

Create An Impactful Call To Action

The goal of any online drug video is to encourage a potential client to take that next step. This requires telling them to clink the link below the video or to call for help. Your site URL should be clearly displayed in the video description and ideally in the video itself to ensure that the viewer is very clear who they should contact to get help.

Choose The Right Keyword

In the drug recovery industry, you have a large amount of treatment centers targeting a small number of select keywords. By choosing an overused keyword, your video will get lost in the shuffle. Instead, use the Google keyword tool or another keyword generating solution to find a keyword that has lower competition. Use this keyword in the tags field and in your description of the video.

Promote, Promote, Promote

Don’t take the time and money to create a video just to have it never get views. Tell alumni, friends, family and others about your video to increase its exposure. Ask them to share it, too! Remember – YouTube considers the number of views your video is getting as a sign of its relevancy.

Call The Rehab Marketing Experts

Interested in creating an online drug rehab video? Call America in Rehab today and speak to one of our industry marketing experts.

Learn More About Our Online Video Creation Services

Don’t Panic it is Only Rehab Marketing

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While we are all passionate about our businesses there are times when we can hyperventilate over some of the smallest things. Keep in mind that in our drug rehab business we do not typically have people on ventilators or on life support systems. So if something goes wrong and you let us know it will get fixed. The problem is sometimes it does not get fixed as fast as we want.

I’ll share a little story on the importance of priorities and marketing. A long long time ago sometime back in the 1980’s I was a printing sales person for a Chicago based printer and I was based in NYC. I had just broken into a huge account. One of the big record club companies. I sold a project back then that was about $20,000. Not really big but it was a start of what I thought could have been a career making account.

Truck

The company printed the project and I flew to Chicago and did the press check to make sure that everything went well which it did until we shipped the project. It was shipped on a Monday and was supposed to be in NYC on that Friday. Friday came and went. Client calls looking for his project. I start sweating. Monday rolls around and no delivery. We call and call the shipping company. No answer on their end, meaning, they did not have an answer for us. By Wed we knew something was really wrong, meanwhile this was probably going to be my last project for this huge client…..and he made sure to let me know.

What had happened was the driver of the truck was arrested by the cops for an outstanding warrant. The truck was parked in the New Jersey Turnpike at one of the rest stops with the printed materials in the truck.

So if you have a graphic that needs to be changed, a few bad phone calling coming in from a wrong number please take a deep breath. We will get to it and we will fix it….it is only drug rehab marketing.

Is Your Drug Rehab Website Performing?

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These days it is so easy for a user to hit the back button and go on to another drug treatment center site once you lose them they are gone forever. Users aren’t patient waiting for your site to load and the images to appear. Do you want to see what your site looks like as far as website speed goes? Click on this link and you will see.

While some of this stuff might seem technical and it is, it is also very important in terms of SEO. Who cares? Google cares a lot!

Website Speed Tool

Test your drug rehab website using this tool.

Now if you don’t have a bunch of green buttons with A’s and B’s then give us a call over at Webdesign-Rep and we’ll get you top drug rehab website grades ASAP.

Passing Grades

Your website grades need to be this good to be on top