Category Archives: Addiction Treatment Marketing

Rehab Marketing 101: How to Get Clients to Your Facility

This entry was posted in Addiction Treatment Marketing on by .

Three people gathered around a laptop, engrossed in what's on the screen.

Drug Rehab Marketing Since 2008

Have you been looking to get more clients into your addiction treatment center? Are you having trouble keeping your beds filled?

Addiction recovery centers are invaluable. They lifetime value add in the world, saving people’s lives from the cycle of substance use, as well as bringing families back together. However, in order to keep your recovery center afloat, you need a steady stream of income.   You must be profitable in order to help people.

Partnering with a marketing team that specializes in the addiction treatment space can significantly help the business side of your rehab facility. Not only will you be able to spread your message further, but also you get to help more people.

Let’s delve further into rehab marketing and how to bring more clients to your facility.

What is Drug Rehab Marketing, Exactly?

Rehab marketing is a specialized form of marketing that promotes addiction treatment centers. It involves a range of strategies, including search engine optimization (SEO), social media advertising, paid advertising and link building with directories.

Here at America In Rehab, we recognize that ‘rehab marketing’ doesn’t always sit well with people. But keep in mind that marketing your treatment center isn’t about getting more sales and earning more profits. Instead, it’s the only way to connect with people who need your services.

More than 20 million people live with substance use disorder, yet only 10 percent get the help they need. There are a number of barriers to accessing treatment, but two of the biggest are not recognizing the addiction and not knowing where to go for help. Fortunately, marketing your drug rehab can tackle both of these problems.

Elements of a Successful Rehab Marketing Strategy

The goal of your marketing strategy should be to connect with people on an emotional level and educate them on how your services can help them overcome substance use. Here are the main elements of a successful marketing strategy for your recovery center:

Drug Rehab Traditional and Local SEO

Search engines are designed to direct people to valuable information, which is why they seek out the most relevant and highest quality results for people searching. The top three search results get between 50 and 60 percent of clicks, so you want to strive for this position.

So how can you increase the chances of your content landing in the top three spots of the search results? By providing valuable content that includes good keywords and quality links. It does take time for content marketing to produce results, but the effort is worth it.

It’s important to have a mix of both traditional SEO and local SEO. Traditional SEO focuses on improving the visibility of your website on a national or global level, whereas local SEO improves visibility in local search rankings. This can help people who want to get help in your area find your facility more easily.

Drug Rehab Social media

With drug rehab social media, the goal is to build a strong community that positions your recovery center as an authority. Using social media platforms like Facebook and Instagram, you can keep people engaged, stay in touch with alumni, announce alumni events and offer resources for recovery.

Additionally, your social media pages drive traffic to your website because you can post links to your blog. If your posts are shared, even more people will see them. You can also use social media to share resources from other sites so that you can build relationships and show followers that you are committed to providing valuable information.

Drug Rehab Pay per click (PPC)

Since it does take time for SEO to work, pay per click (PPC) campaigns are a great way to fill in the gap. These campaigns can be expensive, but you have control over how much you want to spend. And, since they are extremely targeted, you are paying for qualified leads.

With PPC ads, you bid for specific keywords and a certain position on the search rankings. For example, if you bid on “holistic drug rehab,” your website will appear at the top of the search results, even above the organic results. However, once you stop paying, you will lose this spot.

How many negative keywords do you have?  We have 1,000’s of negative keyword because you don’t want to pay for Medicaid if you are not accepting Medicaid.  You also don’t want to pay for Free Drug Rehab if you are not providing free drug rehab.

Drug Rehab Content Creation

As mentioned earlier, you need quality content to drive people to your website, educate them on addiction and position yourself as an authority. This is a continuous job, as you must add new content and update it regularly. The addiction treatment space changes often, so it’s important that you’re aware of the latest research, the correct vocabulary to use and so forth.

When you have high quality content on your website, you’re able to share this content across various channels for more exposure. You can also bring more traffic to your website, helping you build more connections and increase visibility in the search rankings.

While there are additional ways to market your recovery center, these are the main predictors of a successful rehab marketing strategy.

Heads in Beds. Save More Lives

America In Rehab is a marketing and management consulting team that specializes in generating leads and admissions for addiction treatment centers all over the country. We know that they are doing great work and we are here to help. Our team accomplishes this through various marketing strategies as well as a firm understanding of their target market. To speak with our team and learn more about how we can help you reach more people in need of care, contact America In Rehab today.

Addiction Treatment Center Amenities – Set Yourself Apart

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Two common ailments of alcoholics and drug addicts are pain and anxiety.  If you have not already learned there is a new therapy/treatment that can help people reduce their pain and anxiety called “floatation therapy.”  The concept is simple.  Hop into a “pod” that has 10” of water loaded with Epsom salt and some hydrogen peroxide and surrender to all sensory inputs and relax for 90 minutes.  Each flotation room was sound proof.

Addiction treatment centers are always trying to provide different amenities to set themselves apart.  Some examples are: yoga, pet-friendly, equine therapy, massage, sauna, aroma therapy, acupuncture, neurofeedback to name a few.  Some might have better results than others. So far, we have not found many of the amenities covered by insurance.  All that said Flotation Therapy might be just the ticket for many people seeking addiction treatment for their anxiety and pain management.

You will be able to focus on your breathing and begin meditation while literally floating in the universe with all of your muscles completely relaxed, unlike being in the ocean.  It is similar to being in the ocean but 1,000% more relaxing and you are literally floating in only 10” of water/salt.  The room had lights that turned off once you went into the pod.  If you got out of the pod the lights automatically turned on.  There was a light button inside the pod as well.

We visited FLOAT8 Wellness Lounge in Deerfield Beach Florida for our first float experience.  We met owners Matt & Destiny Beck who were extremely kind and helpful in sharing their hospitality and knowledge with the Floatation experience.

There are showers in each pod room.  Ear plugs were provided so the water and salt did not enter the ears as well as the ability not to hear outside distractions.  The pod door easily lifts open.  For those who are claustrophobic you can leave the pod door open a few inches and never close it.

The author only lasted 30 minutes of the 90 allotted for the experience because he has Psoriasis and the salt irritated the skin but the other 2 participants lasted all 90 minutes and came out completed refreshed and relaxed.  Our recommendation for many of the addiction treatment centers within a 30 minute drive from Deerfield Beach is to schedule some time with Matt and Destiny and work out a group rate for your drug rehab and test it out.  We feel even though there might be an added expense the rehab can pass the expense back to the patient.

Maybe at some point the Flotation Tank Association can work with the insurance companies to get CPT Codes so they can bill third party insurance companies for their services.  It might be a stretch but it is something worth exploring so that the potential growth could be explosive for the Flotation Therapy Industry.

Brief Overview on Drug Rehab and Treatment Center Marketing

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When the drug rehab and treatment center market seek to fill beds and fanny’s in seats in their IOP’s they know that their paying customers can have insurance reimburse at lucrative rates. If you are going in for a heart bypass operation you typically don’t have a lot of time to get a referral from a friend or your local physician because a bypass can be an emergency situation. When it comes to addiction treatment and selecting a drug rehab people tend to do their own online research and reach out to friends, doctors, interventionists, clergy, hospitals, etc. While in some situations there may be a sense of urgency there are typically a few days to decide where to go for treatment.

Drug Rehab Local Search Campaigns – Where Do Addicts and Their Families Search for Drug Treatment Centers?

If it is a first-time situation for treatment, families will look close to home. If this is the case then the treatment center really wants to make sure that they have a local search campaign that is strong and robust. For example, one of the most powerful links you can have is a Google Map. Why? Because Google Maps come up after Google Paid Search results. For example, if you do a search for Drug Rehab Marblehead you will see our sister website Addiction-Rep. This is valuable real estate.

This Google Map location should be where you get many of your calls off of the internet. It should be your strongest call volume organically unless you are buying paid traffic or unless you live in a small town without a traffic light.

Drug Rehab NAP – Name Address Phone Campaigns Building Trust with Google
Local search campaigns dovetail with NAP Campaigns. For example, there are many directory types of websites that are also trying to rank with Google. In order to have creditability with Google your listings must all be exactly the same. You want your address to read 123 Main Street, Suite #211, Anytown, NY 10036 vs. 123 Main St., STE 211, Anytown, NY 10036. To a computer these are two different addresses. We have taken the NAP to a whole new level in the drug rehab industry by listing many of the addiction treatment directories that you can build out your NAP listings on. The more listings you are on with consistent addresses the chances are they will help increase your overall page rankings.

SEO Building Drug Rehab Assets that Pay Dividends Now and into the Next Several Years

What we have been describing above is partially what we call “asset building” however we really aren’t adding a lot of valuable content. You will want to build content on your website that is valuable enough that other people will want to share. If the content is valuable Google will find it and if Google likes it they will make it available by indexing it in their search results for others to find. When we talk about assets we are talking about the following:

  1. E-Books
  2. Whitepapers
  3. Infographics
  4. Educational Videos
  5. Well written blog posts
  6. Presentations
  7. Etc.

What is SEO? SEO is an all-encompassing word and can mean a lot of things to a lot of different people. To us it means getting found on Google without having to pay for the click. (At the end of the day you are paying someone either inhouse or outside your organization to create content so there is still an indirect cost per click). The advantage of creating content for your business is you are creating an asset that will deliver website visits for the foreseeable future and if this occurs you will get phone calls from people seeking addiction treatment.

Smart Drug Rehab Marketing is Multi-Channel Marketing

As any investment advisor will tell you it is smart to balance out your investment portfolio and not bet heavy on a couple of stocks or mutual funds. The same can be true of picking your ad sources for your drug rehab. Ideally you want calls/leads coming in from multiple different channels. Let’s put them in 3 groups:

  1. Online/Offline Channel
  2. Paid Channel
  3. Referrals Channel

In the online and offline world, you can get leads from SEO, PPC, E-mail, NAP, Local Search, Social Media, Television, Radio, Newspapers and more. If you are getting TV, Radio and Newspapers we are assuming you are getting “free press,” in these “ad sources.” While they are not really ads they are driving traffic to your website and your call center.

On the paid channel you can get traffic and leads from both online and offline. You can buy ads on Facebook, Google and Bing for example. You can also by ads on television, radio, outdoor and newspapers for example. Buying paid ads are a smart way to go when your census starts to falter and you need to throttle up the activity and the calls into the call center.

On the referral side of the equation you can get a number of referrals from several different sources. It is recommended if you have sales people that they are compensated via W-2 on a salary basis. Also having referrals come in from interventionists, psychiatrists, lawyers, doctors, hospitals, clergy, other treatment centers, sober living houses is another great way to keep the beds full. Just be careful and make sure you consultant an attorney who is familiar with the patient brokering laws in your state of operation when it comes to compensating your referral partners.

Where is the Drug Rehab Industry Heading? What is Vivitrol?

Jonathan Todd Barlow  Founder of

Jonathan Todd Barlow

I really did not have a grasp on Vivitrol until I spoke with Jonathan Todd Barlow. In this short interview with Jonathan Todd Barlow, founder and developer of RecoveryMaps he discusses the reality of drug rehab. Where it is going. How addiction can be managed with alternative drugs. The pain of locking one up in a long term drug rehab or an extended stay drug rehab centers really is not working that well. I’ve had the opportunity to get to know Jonathan over the past few years and I think what is is doing is radically different.

Jonathan is an outside the box thinker and I believe that he is truly making a strong effort in providing a different solution than the traditional 30 day residential drug rehabs. We will be revealing more of our interview with him in the coming days/weeks.

While Jonathan criticizes the 30 day drug rehab model for it’s faults he backs it up by providing a real world solution with his RecoveryMaps solution. At the same time he does believe that there needs to be stabilization of the addiction and that can be detox or rehab and it is different for each person. Also he says that the different treatment techniques work for some and not for others.

Having managed and overseen hundreds and thousands of cases Jonathan does have a command on the addiction subject. You will get the feeling that he does know what he is talking about when he discusses the Vivitrol subject. What I really love about his thinking is he is actually doing something about the problem of relapse and addiction vs. just talking about it. We don’t see that too often in today’s world.

Rehab Marketing Trade Off’s

As with anything there are trade offs. In baseball you can trade for a power hitter who hits 40 home runs per year but he also strikes out 200 times per year. So do you want 40 home runs at the expense of 200 KO’s? Same happens in marketing. For example, we want users to fill out forms on our website. At the same time we don’t want to get a lot of SPAM. We can put a CAPTCHA on the web form but that sometimes can stop a well qualified lead or inquiry from coming in. Deleting a few extra spam comments is a small price to pay.

Tracking is so important in addiction treatment lead generation and web marketing. In the drug rehab industry tracking can be time consuming. We use software to track the calls and web forms. It is called Call Tracking Metrics. Here’s the challenge when we do call tracking. It requires someone to go in and score the calls. Usually this is the busy admissions person. It is time consuming. It breaks workflow. It can be labor intensive to some but the benefits are enormous.

Many centers think they do call tracking by “counting the calls.” But there is much more to it than that. If you are not doing call tracking correctly then be prepared to see a lot of your marketing dollars leak out the back door quickly.

Web design is another area where there are trade offs. If you are spending upwards of $20K per month on PPC traffic in addiction treatment marketing then you want to make sure you have a website that converts. You can save an extra $5K by putting up a great website that will get found but if it were me I would not only want to b e found I also what the people that come to my website to CALL ME! What makes them call? T-R-U-S-T. (One word) TRUST. It better look great! The logo and identity better look like there was some though and effort put into it. Do you have trust icons on the home page? Do you have insurance icons on the home page? Are the testimonials credible?

So the bottom line is we have trade off’s in pretty much everything in life…..and that is OK. 🙂