Two common ailments of alcoholics and drug addicts are pain and anxiety.  If you have not already learned there is a new therapy/treatment that can help people reduce their pain and anxiety called “floatation therapy.”  The concept is simple.  Hop into a “pod” that has 10” of water loaded with Epsom salt and some hydrogen peroxide and surrender to all sensory inputs and relax for 90 minutes.  Each flotation room was sound proof.

Addiction treatment centers are always trying to provide different amenities to set themselves apart.  Some examples are: yoga, pet-friendly, equine therapy, massage, sauna, aroma therapy, acupuncture, neurofeedback to name a few.  Some might have better results than others. So far, we have not found many of the amenities covered by insurance.  All that said Flotation Therapy might be just the ticket for many people seeking addiction treatment for their anxiety and pain management.

You will be able to focus on your breathing and begin meditation while literally floating in the universe with all of your muscles completely relaxed, unlike being in the ocean.  It is similar to being in the ocean but 1,000% more relaxing and you are literally floating in only 10” of water/salt.  The room had lights that turned off once you went into the pod.  If you got out of the pod the lights automatically turned on.  There was a light button inside the pod as well.

We visited FLOAT8 Wellness Lounge in Deerfield Beach Florida for our first float experience.  We met owners Matt & Destiny Beck who were extremely kind and helpful in sharing their hospitality and knowledge with the Floatation experience.

There are showers in each pod room.  Ear plugs were provided so the water and salt did not enter the ears as well as the ability not to hear outside distractions.  The pod door easily lifts open.  For those who are claustrophobic you can leave the pod door open a few inches and never close it.

The author only lasted 30 minutes of the 90 allotted for the experience because he has Psoriasis and the salt irritated the skin but the other 2 participants lasted all 90 minutes and came out completed refreshed and relaxed.  Our recommendation for many of the addiction treatment centers within a 30 minute drive from Deerfield Beach is to schedule some time with Matt and Destiny and work out a group rate for your drug rehab and test it out.  We feel even though there might be an added expense the rehab can pass the expense back to the patient.

Maybe at some point the Flotation Tank Association can work with the insurance companies to get CPT Codes so they can bill third party insurance companies for their services.  It might be a stretch but it is something worth exploring so that the potential growth could be explosive for the Flotation Therapy Industry.

When the drug rehab and treatment center market seek to fill beds and fanny’s in seats in their IOP’s they know that their paying customers can have insurance reimburse at lucrative rates. If you are going in for a heart bypass operation you typically don’t have a lot of time to get a referral from a friend or your local physician because a bypass can be an emergency situation. When it comes to addiction treatment and selecting a drug rehab people tend to do their own online research and reach out to friends, doctors, interventionists, clergy, hospitals, etc. While in some situations there may be a sense of urgency there are typically a few days to decide where to go for treatment.

Drug Rehab Local Search Campaigns – Where Do Addicts and Their Families Search for Drug Treatment Centers?

If it is a first-time situation for treatment, families will look close to home. If this is the case then the treatment center really wants to make sure that they have a local search campaign that is strong and robust. For example, one of the most powerful links you can have is a Google Map. Why? Because Google Maps come up after Google Paid Search results. For example, if you do a search for Drug Rehab Marblehead you will see our sister website Addiction-Rep. This is valuable real estate.

This Google Map location should be where you get many of your calls off of the internet. It should be your strongest call volume organically unless you are buying paid traffic or unless you live in a small town without a traffic light.

Drug Rehab NAP – Name Address Phone Campaigns Building Trust with Google
Local search campaigns dovetail with NAP Campaigns. For example, there are many directory types of websites that are also trying to rank with Google. In order to have creditability with Google your listings must all be exactly the same. You want your address to read 123 Main Street, Suite #211, Anytown, NY 10036 vs. 123 Main St., STE 211, Anytown, NY 10036. To a computer these are two different addresses. We have taken the NAP to a whole new level in the drug rehab industry by listing many of the addiction treatment directories that you can build out your NAP listings on. The more listings you are on with consistent addresses the chances are they will help increase your overall page rankings.

SEO Building Drug Rehab Assets that Pay Dividends Now and into the Next Several Years

What we have been describing above is partially what we call “asset building” however we really aren’t adding a lot of valuable content. You will want to build content on your website that is valuable enough that other people will want to share. If the content is valuable Google will find it and if Google likes it they will make it available by indexing it in their search results for others to find. When we talk about assets we are talking about the following:

1. E-Books
2. Whitepapers
3. Infographics
4. Educational Videos
5. Well written blog posts
6. Presentations
7. Etc.

What is SEO? SEO is an all-encompassing word and can mean a lot of things to a lot of different people. To us it means getting found on Google without having to pay for the click. (At the end of the day you are paying someone either inhouse or outside your organization to create content so there is still an indirect cost per click). The advantage of creating content for your business is you are creating an asset that will deliver website visits for the foreseeable future and if this occurs you will get phone calls from people seeking addiction treatment.

Smart Drug Rehab Marketing is Multi-Channel Marketing

As any investment advisor will tell you it is smart to balance out your investment portfolio and not bet heavy on a couple of stocks or mutual funds. The same can be true of picking your ad sources for your drug rehab. Ideally you want calls/leads coming in from multiple different channels. Let’s put them in 3 groups:

1. Online/Offline Channel
2. Paid Channel
3. Referrals Channel

In the online and offline world, you can get leads from SEO, PPC, E-mail, NAP, Local Search, Social Media, Television, Radio, Newspapers and more. If you are getting TV, Radio and Newspapers we are assuming you are getting “free press,” in these “ad sources.” While they are not really ads they are driving traffic to your website and your call center.

On the paid channel you can get traffic and leads from both online and offline. You can buy ads on Facebook, Google and Bing for example. You can also by ads on television, radio, outdoor and newspapers for example. Buying paid ads are a smart way to go when your census starts to falter and you need to throttle up the activity and the calls into the call center.

On the referral side of the equation you can get a number of referrals from several different sources. It is recommended if you have sales people that they are compensated via W-2 on a salary basis. Also having referrals come in from interventionists, psychiatrists, lawyers, doctors, hospitals, clergy, other treatment centers, sober living houses is another great way to keep the beds full. Just be careful and make sure you consultant an attorney who is familiar with the patient brokering laws in your state of operation when it comes to compensating your referral partners.