Along with other forms of online content, video is now used more than ever by drug addiction treatment centers who want to communicate their message of offering quality treatment to individuals struggling with addiction.
Yet, online video for drug addiction treatment centers is unique in the sense that it has the ability to bring the story of addiction and recovery to life. Because addiction treatment marketing is about sharing a message with someone who is vulnerable, as well as their loved ones, the one-on-one connection that a video delivers can be extremely valuable.
Don’t Forget Other Forms Of Content
Other forms of content, such as the pages on your website, including blog posts, as well as social media posts on your social platforms are also beneficial and shouldn’t be forsaken just for developing a YouTube channel.
However, robust videos which include compelling stories of clients sharing their testimonials of recovery, should be an important part of a comprehensive marketing plan that helps individuals develop a comfort level with your drug addiction treatment center and the clients you help.
Using Videos To Increase The Visibility Of Your Rehab
Justifying The Cost Of Video
There are many recovery centers that choose not to create videos because of the cost. Yes, they are more costly than simply writing a blog post. However, they also offer a tremendous impact, in terms of both generating traffic to your site and converting site visitors into clients. It’s simply a fact that videos rank higher on search engines than static images or written content.
Getting The Most ROI On Your Online Drug Rehab Video
Whether you choose to create your own video or you work with a provider of online drug rehab video services, there are some best practices to consider.
Create An Impactful Call To Action
The goal of any online drug video is to encourage a potential client to take that next step. This requires telling them to clink the link below the video or to call for help. Your site URL should be clearly displayed in the video description and ideally in the video itself to ensure that the viewer is very clear who they should contact to get help.
Choose The Right Keyword
In the drug recovery industry, you have a large amount of treatment centers targeting a small number of select keywords. By choosing an overused keyword, your video will get lost in the shuffle. Instead, use the Google keyword tool or another keyword generating solution to find a keyword that has lower competition. Use this keyword in the tags field and in your description of the video.
Promote, Promote, Promote
Don’t take the time and money to create a video just to have it never get views. Tell alumni, friends, family and others about your video to increase its exposure. Ask them to share it, too! Remember – YouTube considers the number of views your video is getting as a sign of its relevancy.
Call The Rehab Marketing Experts
Interested in creating an online drug rehab video? Call America in Rehab today and speak to one of our industry marketing experts.