Don’t Panic it is Only Rehab Marketing

While we are all passionate about our businesses there are times when we can hyperventilate over some of the smallest things. Keep in mind that in our drug rehab business we do not typically have people on ventilators or on life support systems. So if something goes wrong and you let us know it will get fixed. The problem is sometimes it does not get fixed as fast as we want.

I’ll share a little story on the importance of priorities and marketing. A long long time ago sometime back in the 1980’s I was a printing sales person for a Chicago based printer and I was based in NYC. I had just broken into a huge account. One of the big record club companies. I sold a project back then that was about $20,000. Not really big but it was a start of what I thought could have been a career making account.

The company printed the project and I flew to Chicago and did the press check to make sure that everything went well which it did until we shipped the project. It was shipped on a Monday and was supposed to be in NYC on that Friday. Friday came and went. Client calls looking for his project. I start sweating. Monday rolls around and no delivery. We call and call the shipping company. No answer on their end, meaning, they did not have an answer for us. By Wed we knew something was really wrong, meanwhile this was probably going to be my last project for this huge client…..and he made sure to let me know.

What had happened was the driver of the truck was arrested by the cops for an outstanding warrant. The truck was parked in the New Jersey Turnpike at one of the rest stops with the printed materials in the truck.

So if you have a graphic that needs to be changed, a few bad phone calling coming in from a wrong number please take a deep breath. We will get to it and we will fix it….it is only drug rehab marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *