Drug Rehab Marketing Since 2008
Have you been looking to get more clients into your addiction treatment center? Are you having trouble keeping your beds filled?
Addiction recovery centers are invaluable. They lifetime value add in the world, saving people’s lives from the cycle of substance use, as well as bringing families back together. However, in order to keep your recovery center afloat, you need a steady stream of income. You must be profitable in order to help people.
Partnering with a marketing team that specializes in the addiction treatment space can significantly help the business side of your rehab facility. Not only will you be able to spread your message further, but also you get to help more people.
Let’s delve further into rehab marketing and how to bring more clients to your facility.
What is Drug Rehab Marketing, Exactly?
Rehab marketing is a specialized form of marketing that promotes addiction treatment centers. It involves a range of strategies, including search engine optimization (SEO), social media advertising, paid advertising and link building with directories.
Here at America In Rehab, we recognize that ‘rehab marketing’ doesn’t always sit well with people. But keep in mind that marketing your treatment center isn’t about getting more sales and earning more profits. Instead, it’s the only way to connect with people who need your services.
More than 20 million people live with substance use disorder, yet only 10 percent get the help they need. There are a number of barriers to accessing treatment, but two of the biggest are not recognizing the addiction and not knowing where to go for help. Fortunately, marketing your drug rehab can tackle both of these problems.
Elements of a Successful Rehab Marketing Strategy
The goal of your marketing strategy should be to connect with people on an emotional level and educate them on how your services can help them overcome substance use. Here are the main elements of a successful marketing strategy for your recovery center:
Drug Rehab Traditional and Local SEO
Search engines are designed to direct people to valuable information, which is why they seek out the most relevant and highest quality results for people searching. The top three search results get between 50 and 60 percent of clicks, so you want to strive for this position.
So how can you increase the chances of your content landing in the top three spots of the search results? By providing valuable content that includes good keywords and quality links. It does take time for content marketing to produce results, but the effort is worth it.
It’s important to have a mix of both traditional SEO and local SEO. Traditional SEO focuses on improving the visibility of your website on a national or global level, whereas local SEO improves visibility in local search rankings. This can help people who want to get help in your area find your facility more easily.
Drug Rehab Social media
With drug rehab social media, the goal is to build a strong community that positions your recovery center as an authority. Using social media platforms like Facebook and Instagram, you can keep people engaged, stay in touch with alumni, announce alumni events and offer resources for recovery.
Additionally, your social media pages drive traffic to your website because you can post links to your blog. If your posts are shared, even more people will see them. You can also use social media to share resources from other sites so that you can build relationships and show followers that you are committed to providing valuable information.
Drug Rehab Pay per click (PPC)
Since it does take time for SEO to work, pay per click (PPC) campaigns are a great way to fill in the gap. These campaigns can be expensive, but you have control over how much you want to spend. And, since they are extremely targeted, you are paying for qualified leads.
With PPC ads, you bid for specific keywords and a certain position on the search rankings. For example, if you bid on “holistic drug rehab,” your website will appear at the top of the search results, even above the organic results. However, once you stop paying, you will lose this spot.
How many negative keywords do you have? We have 1,000’s of negative keyword because you don’t want to pay for Medicaid if you are not accepting Medicaid. You also don’t want to pay for Free Drug Rehab if you are not providing free drug rehab.
Drug Rehab Content Creation
As mentioned earlier, you need quality content to drive people to your website, educate them on addiction and position yourself as an authority. This is a continuous job, as you must add new content and update it regularly. The addiction treatment space changes often, so it’s important that you’re aware of the latest research, the correct vocabulary to use and so forth.
When you have high quality content on your website, you’re able to share this content across various channels for more exposure. You can also bring more traffic to your website, helping you build more connections and increase visibility in the search rankings.
While there are additional ways to market your recovery center, these are the main predictors of a successful rehab marketing strategy.
Heads in Beds. Save More Lives
America In Rehab is a marketing and management consulting team that specializes in generating leads and admissions for addiction treatment centers all over the country. We know that they are doing great work and we are here to help. Our team accomplishes this through various marketing strategies as well as a firm understanding of their target market. To speak with our team and learn more about how we can help you reach more people in need of care, contact America In Rehab today.