Category Archives: Treatment Center Lead Generation

Is Your Drug Rehab Website Performing?

These days it is so easy for a user to hit the back button and go on to another drug treatment center site once you lose them they are gone forever. Users aren’t patient waiting for your site to load and the images to appear. Do you want to see what your site looks like as far as website speed goes? Click on this link and you will see.

While some of this stuff might seem technical and it is, it is also very important in terms of SEO. Who cares? Google cares a lot!

Website Speed Tool

Test your drug rehab website using this tool.

Now if you don’t have a bunch of green buttons with A’s and B’s then give us a call over at Webdesign-Rep and we’ll get you top drug rehab website grades ASAP.

Passing Grades

Your website grades need to be this good to be on top

Phone Tracking Inbound Drug Rehab Leads

It is super simple to save a bunch of money and start tracking where your inbound phone calls are coming from. Keeping track of your Call Tracking Metrics is absolutely critical for the success of your business both long term and short term. The reason why it is so critical is because if you are spending money on Billboards or Google Adwords don’t you want to know which one works better? If you are buying keywords in Google Adwords don’t you want to know which ones work better for admissions? (i.e. Drug Rehab vs. Drug Rehab in Florida?)

Not only can you track Google Adwords and Billboards but you can track any media including Twitter and Facebook and more. I really like the phone tracking software by Call Tracking Metrics for all drug rehab leads.

If you want help setting this up on your website give me a call at 781-990-8844 or click on the button below.

3 Tips – Establishing a Marketing Budget for a Drug Rehab Center

3 Tips – Establishing a Marketing Budget for a Drug Rehab Treatment Center

I am often approached by existing and new businesses in the addiction treatment field with requests on how to market their businesses. As far as I’m concerned this is pretty straight forward. Build an audience large enough and tell them about your drug and alcohol treatment center and a percentage of them will pick up the phone and call you for treatment.

Then the question comes up “how much should I allocate in marketing funds to sustain my business?” My answer to this is pretty simple, 20% of what your monthly revenue is based on a 100% census. For example, let’s say you have a 10 bed facility. You are charging $10,000 per month for treatment. This means that $20,000 EVERY MONTH needs to go to marketing, or two patients out of the 10 need to pay for the marketing. Anything less is not realistic no matter how you are marketing the business unless you have a contract with the Fire Fighters or Airline Pilots unions.

To be even more blunt about this I would recommend that if you are a brand new treatment center or just starting out I would allocate at least 40% for your budget to get established or $40,000. Here’s the reason why. It is like boosting a rocket off the launch pad, it takes a pile of energy to get the rocket off the ground in the first 2+ miles before it heads off into space. Same holds true with the drug rehab industry you need a lot of energy to be noticed amongst the established players and to be noticed by Google most importantly:

3 Tips on How to Spend Your Marketing Budget

1) Build a brand and a great website(s) that converts visits to calls (I would build more than one website, this is a whole separate topic, see Building Outposts)
2) Be prepared to publish a lot of quality content, often and forever
3) Testing different media – Onground Marketing/Sales, SEO, PPC, Direct Mail, Billboards, Elevator Ads and tracking different media is a must – without this you are better off investing in a few days at a Las Vegas Casino.

Drug Addiction Treatment Websites

The value of a website is the same as a fishing net is to a fisherman. The net has to be big and wide and not have any holes in it. This is what your website needs to be like, a big fishing net that catches fish, but your fish are families and addicts who are addicted to drugs, alcohol, gambling, food, sex and other addictions.

The single biggest factor that will make your website convert is TRUST. Let me repeat that, TRUST is what will convert visits into phone calls. It starts with the brand and identity…..the LOGO. If the logo sucks it says a lot about the business. As my mentor said to me, “how you do anything is how you do everything.”

Remember in the movie Jaws Brodie said to Quint, you’re gonna need a bigger boat.” Well in the case of marketing in the drug rehab industry, “you’re gonna need a lot more than one website!”

Drug Rehabs Need to be Publishers?

Wait a minute! WTF? Did you say drug rehab centers need to be publishers? Yes! We all have to become publishers. Just like you are reading this article, I am a “publisher.” I don’t like it, but we all have to do it. People who seek addiction treatment and Google are looking for information, they want up to date high quality information. Do you have a program director whom is an industry leader and published author? Yes, great! Strap a microphone on him when he or she wakes up every day. Every waking minute they are basically publishing quality content that your audience wants to know about!

I say this to drug rehabs all the time, “you have to become as good at generating leads in the addiction treatment space as you are at rehab or else you will fail.” The reason I say this is because it is so competitive in this space it ranks right up there with insurance and mortgages.

Testing and Tracking Addiction Treatment Marketing

Being a professional marketer we all assume that all media is tracked, however in reality it is not. Installing Google Analytics is a breeze so tracking website activity and social media is simple to do and it does not cost anything to do so. Do you know how any people who visit your website view your site from a wireless device like an iPad or an iPhone? Do you know how many website visits you had last month? Do you know how many calls you had last month to the drug rehab?

We have to not only track the web activity but more importantly we must track the phone calls. Do the phone calls come from the web or did they come from a billboard advertisement? What is the cost of generating a call from the web vs. the billboard? How are the conversions/admissions rates different?

We at Addiction-Rep know the answers to all these questions. We set up these testing and tracking systems for you and manage them. They require full time management, we are a white glove service. You can also go to Google or Infinity and have them set up your tracking for you. I promise you there is a steep learning curve in this area but it is well worth the investment whether you do it yourself or hire someone to do it for you. I will say it has to be done to sustain the long term viability of the addiction treatment center.

Any questions or comments please call us at 781-405-5815.

Drug Rehab Leads – Adobe’s State of Online Advertising Report

After reading this report I believe that Adobe releases a couple of pieces of information that we already know but just don’t do enough.  What every advertiser needs to do is tell a story.  I’m guilty because I don’t do it enough for my own business.  But because we are in the treatment business we have a lot of great stories to tell.    Each one of them very different for we have all walked different but similar paths.  We as advertisers and publishers all have to do a much better job at story telling.  What your your thoughts on this?  Are you doing it?  Do you have a story to tell?  Do you want me to publish it for you and link back to your website?  We can and will do that.

Adobe State of Online Advertising

If there is a single secret to success in advertising a drug rehab business online this just might be it. Tell a great story and use video. Develop TRUST. TRUST converts.

Here is a link to the entire Adobe report and it is a fast digestible read. Hope you enjoy it. If want help with your treatment center marketing visit Addiction-Rep or call Jim Peake at 781-990-8844.

Are Drug Rehab PPC Management Services Worth It?

I knew we were in a competitive industry but I did not know we are one of the very most expensive sectors when it comes to keyword costs for PPC and Google Adwords.  So with costs that can run into double digits just for a single click, be prepared to spend a few bucks i.e.:

Recovery  = $42.03 CPC

Rehab = $33.59

Treatment = $37.18

Now while none of these keywords on their own offer a lot of value they in combination with a geo-target keyword just might.  For example: Boston Rehab Center or Boston Treatment Center.  Here is why these keywords cost so much.  First off there are only so many people with insurance or the cash to pay $20-$50K per month for private drug rehab.  When a center gets an admission on this type of paying client it can be very profitable.  Each additional patient adds more profits to the treatment center bottom line.

The other reason why this PPC Advertising method is so expensive is because it works and a lot of people want the instant traffic and leads that can come from Google Adwords.  With so many centers vying for the same prospect this drives up the auction price of the placement of the CPC Advertisement.

My point to this whole post is if you are going to get into the PPC game with your treatment center you mustr know what you are doing and you must be willing to make a commitment to the space.  It costs money to weather the data curve so that when we do spend on PPC we are buying the best quality and converting keywords and positions possible. For more information on PPC Management Services in the drug and alcohol addiction space please visit Addiction-Rep.