After reading this report I believe that Adobe releases a couple of pieces of information that we already know but just don’t do enough. What every advertiser needs to do is tell a story. I’m guilty because I don’t do it enough for my own business. But because we are in the treatment business we have a lot of great stories to tell. Each one of them very different for we have all walked different but similar paths. We as advertisers and publishers all have to do a much better job at story telling. What your your thoughts on this? Are you doing it? Do you have a story to tell? Do you want me to publish it for you and link back to your website? We can and will do that.