Category Archives: Addiction Treatment Marketing

Drug Rehab Leads – Adobe’s State of Online Advertising Report

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After reading this report I believe that Adobe releases a couple of pieces of information that we already know but just don’t do enough.  What every advertiser needs to do is tell a story.  I’m guilty because I don’t do it enough for my own business.  But because we are in the treatment business we have a lot of great stories to tell.    Each one of them very different for we have all walked different but similar paths.  We as advertisers and publishers all have to do a much better job at story telling.  What your your thoughts on this?  Are you doing it?  Do you have a story to tell?  Do you want me to publish it for you and link back to your website?  We can and will do that.

Adobe State of Online Advertising

If there is a single secret to success in advertising a drug rehab business online this just might be it. Tell a great story and use video. Develop TRUST. TRUST converts.

Here is a link to the entire Adobe report and it is a fast digestible read. Hope you enjoy it. If want help with your treatment center marketing visit Addiction-Rep or call Jim Peake at 781-990-8844.

Are Drug Rehab PPC Management Services Worth It?

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I knew we were in a competitive industry but I did not know we are one of the very most expensive sectors when it comes to keyword costs for PPC and Google Adwords.  So with costs that can run into double digits just for a single click, be prepared to spend a few bucks i.e.:

Recovery  = $42.03 CPC

Rehab = $33.59

Treatment = $37.18

Now while none of these keywords on their own offer a lot of value they in combination with a geo-target keyword just might.  For example: Boston Rehab Center or Boston Treatment Center.  Here is why these keywords cost so much.  First off there are only so many people with insurance or the cash to pay $20-$50K per month for private drug rehab.  When a center gets an admission on this type of paying client it can be very profitable.  Each additional patient adds more profits to the treatment center bottom line.

The other reason why this PPC Advertising method is so expensive is because it works and a lot of people want the instant traffic and leads that can come from Google Adwords.  With so many centers vying for the same prospect this drives up the auction price of the placement of the CPC Advertisement.

My point to this whole post is if you are going to get into the PPC game with your treatment center you mustr know what you are doing and you must be willing to make a commitment to the space.  It costs money to weather the data curve so that when we do spend on PPC we are buying the best quality and converting keywords and positions possible. For more information on PPC Management Services in the drug and alcohol addiction space please visit Addiction-Rep.

 

2012 Top 10 Drug and Alcohol Rehab Blogs/Forums

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2012 Top 10 Drug and Alcohol Rehab Blogs/Forums

This list that we have compiled is not an exact list and we probably are missing some very good blogs and would like you to add more centers in the comments section below but this is a start for the Top 10 Drug and Alcohol Rehab Blogs/Forums. The biggest criteria that we are measuring is the website traffic from Compete.com. Keep in mind that the traffic volumes being recorded also include the website traffic so it is impossible to segment only the blog traffic unless we have access to their Google Analytics. This report was recorded in June of 2012.

What is probably most interesting is that only 5 of the 10 are treatment centers and the other 5 are referral and internet marketing companies that are in the top 10 for drug rehab blogs.

#1) SoberRecovery.com is the powerhouse in the drug rehab industry of a blog/forum with a commanding lead of 180,000 unique monthly visitors. This site is constantly being updated with user content. The site is owned by Internet Brands, Inc. which has focus on other internet properties. This site is highly functional however not very attractive.

#2) ChooseHelp.com is in at 46,000 unique visits per month. Choose Help is independently owned by a web production marketing company called Martin Schoel Productions. Many of their Featured Facilities appear to be owned by CRC Health.

#3) TheFix.com 38,000 unique monthly visits is an up and coming presence in the Drug Rehab space. We think it is a kin to the TMZ of addiction. With more focus on Addiction instead of treatment and a snarky approach expect to see some growth over the next few years. This site has a tabloid paper type of feel to it.

#4) Treatment-Centers.net 34,000 unique monthly visits (Disclosure: Jim Peake author of this blog America In Rehab used to work there) is a distant third to Sober Recovery however has always been a strong contender in the drug rehab industry. Built on the Joomla platform there are many features and functions however the attractiveness factor has limitations with the platform.

#5) Narconon.org in at 28,000 unique visitors is arguably one of the biggest treatment centers operating in the USA. This site is in position #1 for treatment centers and the sites above are referral and publication type of sites.

#6) TheRecoveryPlace.net has 28,000 unique visitors is one of my favorite websites. This Florida Drug rehab is owned by The Elements owners of Promises.com. Expect to see big things from this group in the coming years.

#7) SoberForever.net is in at 11,000 unique visitors. This is the first site in this list that is a Non-Profit business. We can’t tell where they are located because they are hiding their Google Map. This blog resides on their subdomain on their main domain.

#8) SoberLiving.com comes in at 12,000 unique visits. Sober Living is a division of CRC Health one of the largest Drug Rehab Operators and Methadone Clinics in the USA.

#9 Sobernexus.com comes in at 9,000 unique visits per month. It appears that SobnerNexus is owned by people in the real estate marketing industry and is solely a referral site for treatment centers and sober living facilities.

#10) CirqueLodge.com comes in at 5,800 unique visits per month. An independent luxury drug rehab based in Utah caters to the affluent and the celebrities. Bruce Clay is their current SEO company.

Online Video Communication for Addiction Treatment Centers

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In this video I have cued it up to share with you the importance of video human communication. Just 7% of human communication is through the actual words and 93% of human communication is NON VERBAL, body language to be specific.

If we are going to tell a compelling story with our addiction treatment center then we really have to use video. Video can be our USP. Many centers are still not using video and some of the ones that are aren’t even doing it well. If we are going to use video we might as well do it well. As you can see in the above clip 93% of communication is NON VERBAL so this is why is it so important that we use video in allowing the families to meet our staff and listen to our alumni who have been through our treatment center.

Consumer Reports to Publish a Treatment Center Guide?

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I heard a rumor that Consumer Reports will be publishing a treatment center guide. This could get interesting pretty fast. The government, Substance Abuse Mental Health Services Administration (SAMHSA) already publishes a comprehensive directory or a treatment center locator.

There are a few other treatment center directories that provide some good information on the treatment centers however both with SAMHSA and the Treatment Directories really don’t carry the same authority as does Consumer Reports. That said, I’m surprised that HealthGrades or some other authority in the space like Psychology Today has not ventured into our field to start ranking centers.

Knowing what I know I would much rather see what the consumers are saying on something like a Google Places Page like this one. I do not think Consumer Reports has much experience in the addiction field if any.