Marketing Psychology 101 – Pain of Discipline or the Pain of Regret?
This principle could be applied in almost anything in life. The pain of getting an education early in life or the regret later in life of not getting an education, the pain of staying clean and sober or the regret of being addicted or in our case the pain of addiction treatment marketing the regret [...]
My Bad Experience in Marketing – Hire Professionals
In addiction treatment marketing it is all about testing. Do what works and do more of it, and do it better than you have before. If it does not work, do less of it or cut it all together, or make some major changes so you can test and track it. The name of the [...]
Addiction Treatment Referral’s Lead Generation Holy Grail?
Quick, what the hottest form of lead generation in the addiction treatment marketing space? Word of Mouth? Internet? TV? Social Media? E-mail? Pay Per Click Advertising? While I don’t have the exact answers for you and it is different for each treatment center and the one common method I keep hearing over and over again [...]
Adwords Blame Game
After coming back from the West Coast Symposium and NAATP one of the things that came to light was the blame game. Treatment Centers blaming other treatment centers for their internet practices like buying keywords on their branded names, which is legal according to Google. I can buy a Google Adwords keyphrase that has the [...]
Addiction Treatment Center Marketing Plan Primer
Most likely you are already doing “something.” The problem is that “something” might not be doing enough. Let’s face it, times are tough in 2010. You can do an elaborate marketing plan or you can do something fast and simple that works. Here’s the short list, list out all the ways that you are attracting [...]
Drug Addiction Treatment Centers Using Google Local SEO
This is arguably the smartest way to the top of Google and it is free, use the Google Places formerly called Google Local Business Center to add your business profile. It is my understanding that many folks also call this Google Maps. If you have multiple locations you will want to add your addiction treatment [...]
Why PPC Lead Generation for Drug Addiction Treatment Centers is Pricey
PPC (Pay Per Click Advertising or better known as Google Adwords) can make or break a drug addiction treatment center business. I used to be proficient in Google Adwords but it is changing so fast that I now work with professionals in the industry. On the job training can be very expensive. This article only [...]
SEO Strategy for Addiction Treatment Centers, Counselors and Therapists
In these tough economic times, learning new skills and taking a step back to take a “personal” or “corporative” inventory will often reveal areas for major improvements and some glaring gaps in business practices. When it comes to marketing and business development, there is no better source than the Internet, especially for the counseling, therapy [...]
