Drug Treatment Marketing – How addiction treatment has entered into a new phase
In 2011 I have been approached by a handful of companies who are in the “traditional lead generation” business. The handle leads for “For Profit Education” businesses, mortgages and insurance. Since drug rehab is in a similar space because we have a “big ticket” product that can cost upwards of $10,000 per month and in [...]
How Charlie Sheen Can Help Treatment Centers Admissions
While the title of this post is: How Charlie Sheen Can Help Treatment Centers Admissions it could be written as “How Can “Any Celebrity” Help Treatment Centers Admissions.” As of March 1st 2011 Charlie Sheen is in the news and is like a “rock star from Mars” (his words). While self proclaiming Charlie Sheen can [...]
Direct Response Treatment Center Website Review
Since the beginning of 2011 it has gotten much more competitive in the drug addiction treatment space to acquire more qualified visitors to our web sites. Because it has gotten so difficult and not to mention expensive with a capital E we might as well make the most of the website traffic we have coming [...]
Drug Rehab Centers Marketing Budgets – Out of Thin Air
First I must tell you I usually need a calculator to add 2 + 2, or if I use my fingers that works too. OK, now that I have your attention let’s talk about marketing and figuring out what a marketing budget should be. I can go and find any financial genius and they can [...]
Marketing Psychology 101 – Pain of Discipline or the Pain of Regret?
This principle could be applied in almost anything in life. The pain of getting an education early in life or the regret later in life of not getting an education, the pain of staying clean and sober or the regret of being addicted or in our case the pain of addiction treatment marketing the regret [...]
My Bad Experience in Marketing – Hire Professionals
In addiction treatment marketing it is all about testing. Do what works and do more of it, and do it better than you have before. If it does not work, do less of it or cut it all together, or make some major changes so you can test and track it. The name of the [...]
Addiction Treatment Referral’s Lead Generation Holy Grail?
Quick, what the hottest form of lead generation in the addiction treatment marketing space? Word of Mouth? Internet? TV? Social Media? E-mail? Pay Per Click Advertising? While I don’t have the exact answers for you and it is different for each treatment center and the one common method I keep hearing over and over again [...]
Adwords Blame Game
After coming back from the West Coast Symposium and NAATP one of the things that came to light was the blame game. Treatment Centers blaming other treatment centers for their internet practices like buying keywords on their branded names, which is legal according to Google. I can buy a Google Adwords keyphrase that has the [...]
Adding a Treatment Center to a Directory
Here is it is from Matt Cutts of Google. What is the value of adding your site to a directory listing? How to choose a directory to add your listing to. A couple of directories to consider in the Addiction Treatment Center Space are: Treatment-Centers.net About Drug Rehab Sober Recovery
Addiction Treatment Center Marketing Plan Primer
Most likely you are already doing “something.” The problem is that “something” might not be doing enough. Let’s face it, times are tough in 2010. You can do an elaborate marketing plan or you can do something fast and simple that works. Here’s the short list, list out all the ways that you are attracting [...]
