Rehab News

The America in Rehab Blog

Welcome to the America in Rehab blog. In this section of our addiction treatment marketing website, you’ll find the latest in rehab industry news as well as expert insight, primarily authored by America in Rehab founder Jim Peake, who has more than 20 years of experience marketing on behalf of addiction treatment centers nationwide.

If there’s a technological or treatment advancement in the rehab industry, we’ll be here to break it down and offer analysis. We’ll also cover techniques and strategies that can help your treatment center better engage online visitors and capture admissions. Be sure to never miss a new post on America in Rehab by bookmarking this page or following our social media profiles.

How To Use Videos To Increase The Visibility Of Your Rehab

This entry was posted in Online Video and tagged Video Marketing on January 8, 2016 by admin.

Along with other forms of online content, video is now used more than ever by drug addiction treatment centers who want to communicate their message of offering quality treatment to individuals struggling with addiction.

Yet, online video for drug addiction treatment centers is unique in the sense that it has the ability to bring the story of addiction and recovery to life. Because addiction treatment marketing is about sharing a message with someone who is vulnerable, as well as their loved ones, the one-on-one connection that a video delivers can be extremely valuable.

Don’t Forget Other Forms Of Content

Other forms of content, such as the pages on your website, including blog posts, as well as social media posts on your social platforms are also beneficial and shouldn’t be forsaken just for developing a YouTube channel.

However, robust videos which include compelling stories of clients sharing their testimonials of recovery, should be an important part of a comprehensive marketing plan that helps individuals develop a comfort level with your drug addiction treatment center and the clients you help.

Using Videos To Increase The Visibility Of Your Rehab

Justifying The Cost Of Video

There are many recovery centers that choose not to create videos because of the cost. Yes, they are more costly than simply writing a blog post. However, they also offer a tremendous impact, in terms of both generating traffic to your site and converting site visitors into clients. It’s simply a fact that videos rank higher on search engines than static images or written content.

Getting The Most ROI On Your Online Drug Rehab Video

Whether you choose to create your own video or you work with a provider of online drug rehab video services, there are some best practices to consider.

Create An Impactful Call To Action

The goal of any online drug video is to encourage a potential client to take that next step. This requires telling them to clink the link below the video or to call for help. Your site URL should be clearly displayed in the video description and ideally in the video itself to ensure that the viewer is very clear who they should contact to get help.

Choose The Right Keyword

In the drug recovery industry, you have a large amount of treatment centers targeting a small number of select keywords. By choosing an overused keyword, your video will get lost in the shuffle. Instead, use the Google keyword tool or another keyword generating solution to find a keyword that has lower competition. Use this keyword in the tags field and in your description of the video.

Promote, Promote, Promote

Don’t take the time and money to create a video just to have it never get views. Tell alumni, friends, family and others about your video to increase its exposure. Ask them to share it, too! Remember – YouTube considers the number of views your video is getting as a sign of its relevancy.

Call The Rehab Marketing Experts

Interested in creating an online drug rehab video? Call America in Rehab today and speak to one of our industry marketing experts.

Learn More About Our Online Video Creation Services

2015 Private Equity Money in Addiction Treatment

This entry was posted in Management Consulting Treatment Centers, Private Equity and tagged acquire a drug rehab for sale, drug rehab funding, Financing Drug Rehabs, Private Equity Addiction Treatment, selling a drug rehab on March 4, 2015 by jimpeake.

If I was an addiction treatment center owner in 2015 and someone came to me with an offer to sell my drug rehab I would seriously consider it. Why? There is a lot of new money in the addiction treatment and behavioral space right now and the addiction treatment space is expanding. You will see a lot of private equity firms as well as firms with real estate holdings that are very interested in the space.

I would say that right now is the boom times in the addiction treatment field. CRC recently got acquired by Acadia Healthcare in a $1.18 Billion deal. There are a lot of lead generation companies from other industries entering the space. The big guys are snapping up the little guys. It is harder and harder for the 6-20 bed facilities to thrive.

For the smaller players it is a lot to manage the marketing, the staff, the clinical record keeping, HIPAA compliance, licensing, zoning and many other business processes required to be competitive in the addiction treatment field.

With the new money entering the field it can be cyclical and right now is potentially a really good time to “sell at top of market” while the NASDAQ is at and all time high and before everyone gets pre-election jitters. With all the “new drug rehab money” coming into the space there is going to be consolidation for better or for worse the time might be right to sell a business while the market is strong.

If you are looking for buyers or sellers give us a call. (617) 229-6753

Rehab Marketing Trade Off’s

This entry was posted in Addiction Treatment Marketing, Management Consulting Treatment Centers, Treatment Center Lead Generation on May 2, 2014 by jimpeake.

As with anything there are trade offs. In baseball you can trade for a power hitter who hits 40 home runs per year but he also strikes out 200 times per year. So do you want 40 home runs at the expense of 200 KO’s? Same happens in marketing. For example, we want users to fill out forms on our website. At the same time we don’t want to get a lot of SPAM. We can put a CAPTCHA on the web form but that sometimes can stop a well qualified lead or inquiry from coming in. Deleting a few extra spam comments is a small price to pay.

Tracking is so important in addiction treatment lead generation and web marketing. In the drug rehab industry tracking can be time consuming. We use software to track the calls and web forms. It is called Call Tracking Metrics. Here’s the challenge when we do call tracking. It requires someone to go in and score the calls. Usually this is the busy admissions person. It is time consuming. It breaks workflow. It can be labor intensive to some but the benefits are enormous.

Many centers think they do call tracking by “counting the calls.” But there is much more to it than that. If you are not doing call tracking correctly then be prepared to see a lot of your marketing dollars leak out the back door quickly.

Web design is another area where there are trade offs. If you are spending upwards of $20K per month on PPC traffic in addiction treatment marketing then you want to make sure you have a website that converts. You can save an extra $5K by putting up a great website that will get found but if it were me I would not only want to b e found I also what the people that come to my website to CALL ME! What makes them call? T-R-U-S-T. (One word) TRUST. It better look great! The logo and identity better look like there was some though and effort put into it. Do you have trust icons on the home page? Do you have insurance icons on the home page? Are the testimonials credible?

So the bottom line is we have trade off’s in pretty much everything in life…..and that is OK. 🙂

Setting Drug Rehab Marketing Expectations

This entry was posted in Addiction Treatment Marketing, Management Consulting Treatment Centers, SEO for Treatment Centers, Treatment Center Lead Generation and tagged drug rehab lead tracking, drug rehab marketing, drug rehab marketing expectations, drug rehab marketing results on April 23, 2014 by jimpeake.

I’ve been meaning to write this post for a while. Here comes some truth telling you won’t hear from some other marketers in our drug rehab addiction treatment industry. Addiction treatment marketing is hard work. Drug rehab itself is hard work. In both disciplines are moving targets. With moving targets we have to pay attention all the time. Drug rehab like drug rehab marketing is a lot like putting in golf. What I mean by this is if you are trying to make a 30 foot but on a green that slopes to the right you better aim the ball 6 feet to the left and have just the right velocity on it in order to get it close to the hole. Getting it in the hole is HARD!!!

Here in lies the problem. You need to get an admission and I need to get you the phone call. Getting the ball close to the hole or the lead on your website is not good enough. Getting the caller to almost book the flight to your drug rehab is not good enough, it is not an admission! I need to get your website visitor to call and you need to get them to admit….PERIOD end of story! If we both don’t do this we fail.

So now we know this is a moving target and it is hard work what can we do to improve our odds?

Improving Drug Rehab Marketing Results:

1) Answer the phone by the second ring!
2) Make sure your website is getting good grades. See Web Page Test. Did you pass or fail? Call me if you are failing.
3) Build Trust – starting with a great brand. Does yours look like it was made by a 6th grader or a Madison Avenue professional? Trust makes the phone ring.
4) Add in depth profiles and pictures of your staff devote a page to each person. People do business with people they know like and trust…..PERIOD.
5) Write, write, write and write some more. When you get done with that then create videos. Create even more videos. Post content to your website every day. Yes every day.
6) What to do when the phone is not ringing? See step 5 and repeat. Repeat again. Build your authority on your website. Users are looking for great content.
7) Speak at your local high schools and college. Get links from them.
8) Get in the news. Get PR, get press. Don’t know how to do this, get some free PR training here.

Setting Drug Rehab Marketing Expectations:

Unfortunately in the drug rehab space more and more new money is coming in. With the new money it creates a challenge for us all. If you have a NEW 20 bed facility here are some guidelines for a $25K per month admit.

$10K per month marketing budget – you are kidding right?
$25K per month marketing budget – you are getting warmer but you will not fill all your beds
$50K per month marketing budget – same here as the $25K budget

20 beds times $25K per month = $500,000 in revenue PER MONTH (Guess what is a reasonable budget is to fill these beds? If you don’t know call me 888-405-0051).

SEO expectations – better be able to wait a year to see 5-7 consistent monthly admissions
PPC expectations – you will see some good admissions returns in the first 3 months but be ready to spend what it takes

Even when you have a decent budget and you have hired your marketing team are you helping them supplement their content with additional content from your staff? This needs to and must happen. When hiring new hires make sure they can write and speak in front of a camera. We all gotta create more content. This is what Google and the users want. When the content is good it is shared and when it is shared in links or social media circles Google takes notice and gives you credit!