I have my opinions on it but I’d much rather hear your opinions on how to get this scourge under control. At the same time we have the prescription drug industry running a muck and I wonder if that is a coincidence or by design? There is an interesting article by the Cato Institute that I share below in the video.

I’m on the receiving end of the phone calls helping treatment centers market to addicts and helping addicts find the right fit for themselves with their addiction. There is really nothing more painful than a parent who calls seeking help for their son or daughter and we’ve had a few who have 2 kids on IV drugs who need treatment simultaneously. This destruction of families seems needless to me if there are others who seem to be making progress towards a better result with treating addiction by legalizing drugs.

While many other industries are contracting and exporting jobs overseas this is an industry that appears to headed towards double digit growth for the long haul for better or worse. The good news is that there will be many more substance abuse counselors to help people with addiction, the bad news is that there is still an increased demand for addiction counselors. The other piece of bad news is that it appears that demand will outstrip supply for people who want help kicking their addictions.

Substance Abuse Counseling Double Digit Growth Rates

In order to seek addiction treatment it is best to have cash or insurance. If you don’t have money then you need to use words like Medicaid, State funded or Government funded addiction treatment programs in your searches. (Do NOT use FREE DRUG REHAB, you will be wasting your time). Addiction treatment is not cheap. Professionally trained people are required along with room and board if you are going to enter a residential treatment facility.

There are state funded treatment facilities of which I do not have a lot of experience. Some do take Medicare and Medicaid and the best way to find them is to go call the 800# on your Medicaid or Medicare card and ask them how to find an approved treatment center.

This web page is designed to assist the user or the family member to better help them in searching on the web for a specific type of treatment center that will fit their needs either residential or outpatient drug or alcohol addiction treatment.

Since I live in Massachusetts we will use Massachusetts as an example in several of our geo-targeted searches. Your results will be better if you are able to put in a state or a city when doing your searches. I know for a fact that there are several drug rehab centers in Malibu California and Delray Beach Florida so in a perfect world we will find the Google places pages with the local search results for treatment centers in these specific towns or cities.

The more keywords you put in your search string the more likely you will find a better result in exactly what you are looking for.

Residential drug rehab facilities in Massachusetts
Residential addiction treatment programs that take aetna insurance in Massachusetts
Residential addiction treatment programs that take aetna insurance in Malibu California
Residential addiction treatment programs that take aetna insurance in Delray Beach Florida
outpatient addiction treatment programs that take aetna insurance in Massachusetts
outpatient addiction treatment programs that take aetna insurance in California

If you are broke and have no money then try this:

Call the Substance Abuse and Mental Health Services Administration 800-662-4357

Or Try

state funded drug rehab facilities in Massachusetts

If you have Medicare or Medicaid you need to call them and ask them where you can get assistance. Look on the back of your card and call the 800#.

Medicaid funded drug rehab facilities in Massachusetts
Medicare state drug rehab facilities in Massachusetts

Using the following keywords will really help you

Treatment Centers
Treatment Programs
Treatment Facilities
Drug Rehabs
Drug Treatment Programs
Drug Treatment Facilities

Because this is such a big generic keyword the competition is low in terms of trying to rank for it. However, if you are an addiction treatment center trying to rank for addiction related keywords it will help you generate addiction treatment leads over the long haul. Trying to rank for addiction treatment center or addiction treatment center in Florida is extremely difficult.

Keep in mind that this is NOT a strategy but a little tactic that might possibly get you some additional addiction treatment web traffic. If I were creating a new SEO strategy for a client I most likely would not have this keyword phrase in the keyword strategy list. But as we all know Google always wants more original content and we all can write reams on “what is addiction?” Take a look at how many millions of pages are indexed in Google for this keyword phrase, over 187 million! So the chances of actually ranking on the first page are next to impossible keep in mind if a keyword has a lot of volume there are chances that Google keyword alerts will deliver this keyword term to many people’s inbox on a daily basis. Here is proof on the numbers of search results has in their index.

Since SEO takes time to index content and have it rank between now (Fall of 2011) and the end of the year is the best time to optimize your drug rehab center website(s). The reason being is it takes time to get the content indexed in the search engines, it take times for the social media networks to spread it around. it takes time to create the content.

Drug Rehab website traffic grows by at least 30% at the first of the year every year just like clockwork. If this is so, why not invest and plant the seeds now so you can have a great start to the new year?

I work with EminentSEO and one of our strongest verticals is Drug Rehab. We’ve been doing Drug Rehab SEO for over 8 years now and collectively have over 15 years experience in Drug Rehab Website Search Engine Optimization.

He goes on the say that the kids get the “12 Step Program” grades 1-12. He also said that this is where we get “hours” from by changing the name Horus to hours and this is where we get the 12 hours from. He says that the number 12 is “everywhere” in the bible and he is right. For example, how about a few of these 12.

Jesus had chosen 12 disciples/apostles plus him = 13 (13 that’s an interesting number too!)
12 Jurors bring the truth to light
12 houses/signs of the zodiac
12 tribes of Israel
12 months of the Year
12 Days of Christmas

and so on.

And we have the 12 Step Program to Recovery (According to Wikipedia)

These are the original Twelve Steps as published by Alcoholics Anonymous

We admitted we were powerless over alcohol—that our lives had become unmanageable.
Came to believe that a Power greater than ourselves could restore us to sanity.
Made a decision to turn our will and our lives over to the care of God as we understood Him.
Made a searching and fearless moral inventory of ourselves.
Admitted to God, to ourselves, and to another human being the exact nature of our wrongs.
Were entirely ready to have God remove all these defects of character.
Humbly asked Him to remove our shortcomings.
Made a list of all persons we had harmed, and became willing to make amends to them all.
Made direct amends to such people wherever possible, except when to do so would injure them or others.
Continued to take personal inventory and when we were wrong promptly admitted it.
Sought through prayer and meditation to improve our conscious contact with God as we understood Him, praying only for knowledge of His will for us and the power to carry that out.
Having had a spiritual awakening as the result of these steps, we tried to carry this message to alcoholics, and to practice these principles in all our affairs.

In some cases, where other twelve-step groups have adapted the AA steps as guiding principles, they have been altered to emphasize principles important to those particular fellowships, and to remove gender-biased language.[11][12][13]

What do you think? Is this where the name 12 Step Program originated?

What does this mean for the mom and pop treatment center with 20-40 beds? It just means that your cost of generating leads online might have just gone up and/or it just might have gotten a little bit more difficult. It also means that you will want to continue to diversify your lead sources and refine them so that you are not constantly having to scramble to keep your census full.

It also means “opportunity” to get onboard with a “professional lead generation” provider and establish the relationship early. The reason you want to do this is because the cost of the leads will start to go up. They will go much higher as time goes on and the more that the leads are qualified.

Know your customer. Just having a lead come in that is someone who needs help for drug rehab is not enough. We need to find out where they are located, if they have cash money, if they have insurance if they are ready for rehab and drug treatment. Too often I see leads that are what I call “tire kickers” who aren’t really serious about getting addiction treatment and just want i9nformation on the next nearby AA or NA meeting.

Think about it for a minute, if you have a prospect who has raised their hand and says they have $20,000 and that they are ready to go into detox in the next 3 days and they have insurance this is probably a person many treatment centers want to speak with. Then there are the other considerations like dual diagnosis and their gender and their history and age etc. If you want help with generating leads for your business visit Addiction-Rep for a comprehensive list of services. Also know that I can bring you professional drug addiction treatment leads in abundance.

The University of Wisconsin at Madison will require students cited for underage drinking to attend counseling sessions and pay a fine. Ana Kasparian and Jayar Jackson discuss on TYT University.

As of March 1st 2011 Charlie Sheen is in the news and is like a “rock star from Mars” (his words). While self proclaiming Charlie Sheen can do a 7 gram rock of coke like most people can eat Swedish Fish it might be a matter of time before all of this catches up to him.

What is interesting is the media are in an “Anna Nicole feeding frenzy” on this, their appetite is insatiable. The appetite of the public for the Charlie Sheen addiction saga also won’t wane. Let’s face it Charlie Sheen sells, and he sell entertainment and he is the best at selling entertainment there is.

Because the media focus is all about addiction NOW is a great time for Drug Addiction Treatment Centers to issue a press release with the title being something like:

“Expert Addiction Specialist to Comment on Charlie Sheen Drama”

If you run a treatment center getting in the news does a couple of things for you, the public and some possible addicts:

For you

• establishes you as an expert in addiction treatment
• provides visibility to your brand (treatment center)
• gets more website traffic to the treatment center website
• gets more visibility in social media networks
• gets more inbound links
• gets more press interviews
• provides awesome content for your web site and social networks

For the public

• provides another angle on the story
• provides basic educational information on drug addiction and drug addiction treatment
• provides awareness of what to look for in addictive behavior

For the addicts

• provides another face to treating addiction
• provides a possible solution for the addict
• let’s addicts know there is help and they are not alone
• provide some sense of trust to the addict about the medical community

In this interview analyzing Sheen notice how Dr. Omar Manejwala, MD of Hazelden never discusses Charlie Sheen by name or his actual case but he discusses addiction and how to treat it, in no way does he take advantage of Charlie Sheen in my view.  Dr. Omar Manejwala could not have handled the interview any better.

While some might call this “capitalizing” on the Charlie Sheen incident I think it is time for the treatment industry to speak out on these opportunities because Treatment gets very little press and addiction gets a whole lot of press. Issuing a press release is about a $250 cost plus the time to create it. The possibility of seeing 5,000 + visits to your website and have creditable content will pay off handsomely. What do you think?

1) click on the video
2) call for free consultation below video
3) fill out a web form below the video
4) call in upper right
5) fill in e-mail for free report
6) check to see if they accept your insurance
7) learn more with 4 more links

Keep in mind that they also have their trust icons above the fold. Trust is the single biggest reason for conversions. While this is only a homepage review I like it a lot and would imagine that with this kind of engagement their is potential to secure conversations with clients and improve conversions.