Monthly Archives: April 2012

Hiring Addiction Treatment Counselors – Link Building SEO

Here is an idea for link building from a different perspective. If you are hiring Certified Mental Health Professional’s i.e.CMHP’s you want to make sure that they are open to writing, are good at it and if writing is not their thing make sure they will allow themselves to be video taped.

In my experience in working with drug addiction treatment centers one of the best ways to generate new business is through the internet. What the Internet requires is content. The users want quality content. The families seeking addiction treatment do research, a lot of it. The more high quality information that you can put on your website the more likely it will be found.

The problem for many addiction treatment centers is that their Certified Mental Health Professional’s or addiction treatment counselors find themselves too busy too either write or talk about their craft. The treatment centers that have C.M.H.P.’s who write and are willing to be in videos can have a significant advantage with their marketing if they are willing to publish this information on their websites. As a matter of fact if I owned a treatment center I would make it mandatory for every CMHP or addiction treatment counselor to write at least 1 article per week and publish at least 1 video per week for the website.

If you customers are passionate about your content they will share it. If they share it you get links. If you get other websites and social media sites linking to you, Google likes this. If Google likes this then they will push up your SEO rankings. If this happens you will see more traffic on your website. If you see more traffic on your website you will get more phone calls. If you get more phone calls you will see more business in your addiction treatment center. If this happens you don’t have to pay as much money to addiction treatment marketing consultants to help you with your SEO and lead generation.

Once you get a system down for publishing this type of content it is like brushing your teeth once per day, it is no big deal. Not only will Google like this but your customers will like it even more. I often hear that customers say “you’re that guy in the videos!” And when you say “yes” it is like an instant creditably connection, which is TRUST, which is what brings in customers in every business. You already know what their problems are but they don’t know you, unless they have met you on the website videos.

Chris Rene – X-Factor 2011 Clean and sober for 70 days

Every now and again we see some really heart warming addiction treatment stories. We all have our stories. While this is a feel good story that connects way deeper than just addiction alone, it connects with life. Here is a young man, Chris Rene who has recently beat his alcohol and drug addiction and is a trash hauler for a living. Chris auditions for X-Factor and scores big time. Obviously he is a talented singer, song writer and composer. But what I think will capture most people is his authenticity. Everything about him is real. I think Simon nailed it when he said I think we need you. Simon, what the world needs right now is the truth. Chris Rene is 100% real, this is why he should go far.